10 Best Website Animation Techniques for Your Web Design

  • Web Design
  • 15 June
  • 12 min read

The website appearances have come a long way. Previously, even the most professional sites had only a single page layout without any special features. Modern examples use a lot of website animation features which makes them not only appealing but also easier to use.

Web designers have realized the necessity for creating features that attract customers to a website, including the necessity for animation techniques. In this article, we are going to introduce some amazing web page animation techniques to create an amazing site to visit.


Techniques for animation in website design

Below is a list of some of the animation techniques that you can use in your site design. These techniques can guide you on how to make animated website designs. Here is a list of some of the best practices concerning animation techniques that you can use for your web design.

1. Navigation

Navigation is, arguably, one of the most encountered animation techniques used on websites. Recently, website designers have created hidden navigation that enables users to use websites more smoothly.

The user clicks on an icon and is directed to the next page. This technique is useful for saving screen space. Animations used for navigation are supposed to keep the user focused on the main area of a website. Navigation animations have the following benefits:

  • Give your site an organized appearance;
  • Show that your website is professional;
  • Help to break your site into categories;
  • Easy for customers to find content form each category;
  • Speed up the time customers spend searching;
  • Make the pages more accessible.

In addition, with great navigation, viewers are more willing to explore a website and spend more time reviewing your company and its products or services. You can also hire professionals to help you with this, or look into ready-to-use navigation bars that can be inserted into the page.

2. Hover animation for desktop

Every website has to find a way to provide feedback to viewers. That’s where hover animations come in. The CSS animations, which can be created using JavaScript, provide feedback on any actions performed by users. Hover animations also improve the overall user experience by improving navigation.
A major disadvantage of Hover animations is that they do not work on mobile devices. Luckily, elevation animation creates the same effect on mobile devices. With one tap, the user will be informed about an interaction immediately. In this way, the user will know that they have triggered a specific response.


3. Progression

The time it takes for a page to load can be frustrating for some users; however, sometimes, even when the loading time is less, users might still feel as if the loading speed is too slow. This means we have to decrease the loading time. However, this method might not be as easy as it sounds, and may result in decreased creativity for your website design.

To overcome this issue, a site designer can use progression animations. This is the easiest method that is still effective. Progression animations work by distracting the user during the time when information is being loaded. You are essentially giving users the perception that the loading time is shorter while, in actual fact, it is still the same.

The best direction to take when designing loading animations is:

  • To keep them simple – if they are too complex, they might become obvious to the user and may divert attention back to the loading time issue.
  • Aside from this, loading animations should be engaging. After all, the goal is to capture the attention of the user.

Animations can be used to show progress as one advances through a website. So, at each level, a user receives information. Loading bars can be used to show how progress is being made when information is loading. Another alternative is to use percentages.

4. Attracting attention

When you add motion to your site, you attract people’s attention. So, why not use this to your advantage. Animations that are designed to attract attention usually lead to customers performing a desired action.

Simple animations such as a nod or a shake on an icon can be used. Animations that attract attention can be used in many parts of your design, including:

  • Forms;
  • CTA;
  • Menus;
  • Feedback.

5. Skeleton screens

Skeleton screens can be used as a way for users to interact with your site. Skeleton screens are empty sectioned pages into which the information is added gradually, but also immediately. For better results, animations should be used when information is being loaded on the web page.

The main point of using animations here is to keep the user engaged. Lack of animations will make this feature boring and useless, as the user may feel time is being wasted while information is being loaded.

6. Transition without hard cuts

Transition on a site should not only be smooth but should also act as an indication of a change in state. The state changes in User Interface usually include hard cuts, by default, which can cause some difficulties. Hard cut transitions are too fast and can be frustrating for users.

Animation techniques can be applied to remedy this problem. It is through this feature that viewers can click a link that leads to a different section while remaining on the same page.

7. Visual feedback

It is always better for customers to be able to get a response after performing an action. The best way is to use visual effects to indicate this. Sometimes, viewers may not know what to expect from a site in terms of interactive items, which poses a challenge for the user and may even cause them to move to another website.

To avoid this from happening, create interactions that are easy to understand and use. Users should also be provided with information about each interaction to ensure they get the results they need. Visual feedback includes everything that can be used to show a response to a user’s action. Uses may include:

  • For link states;
  • For button states;
  • To form elements;
  • Helpful error messages.

8. Creative effects

Your goal is not only to create a great presentation that attracts viewers but also to be able to design a unique spot. Creative effects allow you to add special features that can make your site stand out.

You will also be adding features that make viewers excited each time they visit your website. If you want to keep viewers interested each time they open your pages, then you probably want to add creative effects.


9. Galleries and slideshows

Slideshows are popular on many websites. They provide a lot of images without interfering with the user experience. Using a slideshow is a fun way of providing a lot of images on your website. The user has the option of viewing these images or they can continue searching for other content on your site.

One thing you should bare in mind when using this animation technique is the number of images to include and the speed at which the images cycle. The speed is more important because, if it’s too fast, it can create an unpleasant experience for the user.


10. Scrolling

Scrolling is an important part of a user’s experience. Making this visually appealing is important, as it will determine whether the viewer continues scrolling on your website. Creating a smooth interaction when scrolling can mean a better customer experience and result in increased engagement. Adding animations will definitely make this more engaging for users.

Storytelling long scrolling usually creates an emotional connection with viewers. Break content into different segments and add animations in between, as a way of making the interaction more interesting for users.


Why should you use animation in your website design?

The use of animation in website design continues to increase. To make sure you are up-to-date and give your website a fighting chance against your competitors, it is best to apply animation. Aside from this advantage, here are other reasons for using animation:

  • Attracts attention to your website;
  • Acts as a guide for you;
  • Keeps visitors engaged for a longer time;
  • Increases user interactions;
  • Creates an emotional connection with viewers;
  • Improves overall website experience for viewers.

Deciding which website animations to incorporate into your website design is important. You need to make sure that everything on your website lends well to this experience. Always keep in mind that it is better to use simple animations, as in the examples of animated web pages below. Complex website animation effects can create an opposite response. As a guide, here is a list of the top 5 web animation examples.

Creative Web Animation Examples

1. Madwell

This online store uses parallax to create a background that seems mobile. Animations are used to divert the attention of the user during the time it takes to load information. Some sections which feature different products have slideshows and galleries. Therefore, the users get a chance to view all images.

The navigation also ensures that there is a smooth transition from one part of the website to another. When the menu button is clicked, it produces an oversized menu that covers the entire page. In “the brief” section, creative animations are used while the viewer is checking content.

Additionally, various animations are used each time a user scrolls down the website. This ensures that the user doesn’t get bored of the same animations being repeated over and over again. Most of these animations move in a sort of way, making use of a black background with colorful structures.

Another interesting feature of this website is the section with the contact information. Colorful moving circles are displayed on a white background. Overall this website is unique and interactive for users.

2. Platform

This website’s design focuses on enhancing user interaction. The form that users have to fill out is like a questionnaire. An engaging questionnaire makes the user’s experience more pleasant and interactive.

When a user starts answering these questions, he or she will get feedback on how many questions are left to complete the form. Once the form is completed, the viewer has access to the summary of the form; however, access to the results is blocked. The only way for results to be viewed is when the user provides his or her information. This is a very smart way of making sure users perform the desired action, in this case, to provide contact information.

3. Arrive Hydrated

Arrive Hydrated uses motion animations to capture the attention of its users. This animation allows users to select a destination from around the world. The globe on the website can be moved, using the cursor, making it easier for users to select their destination.

With one click of the menu button, the various sections of the website appear on the entire web page, making it easier for users to select the section of interest. When the cursor is moved across each section, there is a parallax effect. This website also uses the percent loading bar when loading information.


4. Jannata resort

From a slideshow to motion images, this site definitely knows how to get the attention of users. On the right part of the website, there are two buttons, one for the menu and another for booking options. Scrolling animations are also used in this website design.

As you scroll down to view information, you notice that images appear as if from nowhere, which makes the website even more creative. This sort of dynamic storytelling ensures that viewers are engaged the entire time they are on your website.
Each part of the website has a sense of motion. Images are placed next to information in each category, which adds to the creativity, making the viewers’ experience interesting and engaging from start to finish.

5. Echo

This design is not a static website. Instead, when a viewer scrolls down, information is provided using a scrolling storyline, which makes for a smooth transition from one UI to another. Also, whenever the user scrolls down, screenshots are provided alongside new information. This simple and cool animated website design ensures that users have a smooth navigation experience and transition easily from one section to another.


Whether big or small, animations can enhance the experience users receive when they visit your website. Animations make a website more engaging and interactive, but the best method is, ultimately, to keep your animations as simple as possible. You can contact us at Fireart.studio to discuss any questions regarding the topic and get more information on how to create website animations today.

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