Using video content comes with a broad range of different benefits for your improving your brand identity.
Animated explainer videos, however, have shaped up to be a very interesting and effective trend over the last few years. This has been enabled by the rapid advancement in animation software which has certainly opened up the world of explainer video production.
As it turns out, you can expect the explainer video production to have a synergistic effect on your other marketing tactics, including social media, email, blog articles, SEO, and so forth. A number of recent statistics display the overall benefits of using video content to improve your brand identity.
Businesses who use video content are reported to grow their revenue 49% faster than non-video users. In addition, companies that take advantage of video in their marketing campaigns have a 27% higher clickthrough rate, as well as 34% higher conversion rate than those that don’t.
If that’s not enough for you, brands that use video marketing observe 49% year-over-year revenue growth higher than brands that don’t.
In other words – using explainer video for business purposes is obviously beneficial. Now, let’s have a quick look at 5 reasons for which you should consider implementing an animated explainer video to improve the presence of your brand.
Animated Explainer Video: A Hot Trend
A recent study revealed that 86% of online video marketers use video content, while 81% of people feature their video on their own brand’s website.
By 2020, 80% of all consumer internet traffic will be represented by online videos according to Cisco.
These are numbers that shouldn’t be ignored. They show that video production is on the rise. Moreover, they show that it’s not only trending, but it’s here to stay.
In this rapidly changing market environment, every business, regardless of its size, should be able to quickly adjust to what’s trending.
Videos are on the verge of surpassing the state of a simple trend and becoming a household solution which can’t be ignored.
Failing to take advantage of them will only put you behind.
The numbers are definitive: using animated videos will help you get higher conversions and to sell more in general.
Using a video on your landing page could essentially increase conversion rates by 80%. Additionally, according to a study by Adobe, shoppers who view demonstration videos such as animated explainer videos are 1.81 times more likely to make a purchase compared to non-viewers.
52% of marketing experts say that video content brings the best return on investment (ROI) compared to any other type of content.
If you’re having hard times converting your website’s traffic, video content is evidently one of the most efficient ways to improve sales.
Display Brand Personality
Animated explainer videos are a particularly effective way to properly display your brand’s personality.
SPOTIFY Promo U.S. Launch from Magnus Östergren
Taking advantage of the visual and running nature of the animation explainer video, you can easily display the benefits of your products or your services.
This will help you show people the reasons they want to buy what you’re selling and will certainly put a lot of their doubts to rest.
In fact, 80% of consumers believe that demonstration videos are particularly helpful when making a purchase.
They Are Easily Adaptable
One characteristic of most animation explainer videos is that they generally tend to be rather short. This particular nature of their makes them relatively easy to edit.
This means you can switch things around fairly easy. For instance, you can easily add a few extra seconds at the end of a given video to explain a new feature you’ve just launched. You can easily use a video background on your website or, for example, you can feature it as the main focal point of your landing page: the options are virtually limitless.
Explainer video for Swiss Fin Lab promoting ZOA service from Fireart Studio
On the other hand, if you want to experiment with a different voice-over or music for your video, it won’t take more than a few minutes to do it.
Additionally, despite the fact that the primary function of explainer videos is to attract a new audience, they can also be used for your established customers. This is particularly true if there is a certain learning curve associated with your products and services.
If you want to become something more than the average John Doe on the internet, you need to stand out. Anyone with access to the Internet can put together a simple, yet a rather good-looking website these days.
In this sense, an animated explainer video can add a pinch of professionalism to your brand. The reason for this is simple – it shows people that you’ve invested both time and money into creating this resource.
Animation explainer videos are also going to add some originality to your pitch. They can set you apart from the tremendous online competition and display a unique value proposition. Therefore, the catchier your video is, the more your customers will remember your brand and choose you over your competitors.
In a Nutshell
The numbers don’t lie. As you can see, there are plenty of good reasons for which animated explainer videos should be part of your brand awareness building process.
A common misconception is that creating these videos is challenging, expensive, and time-consuming. In fact, you can work with various graphic design companies which provide motion graphic design services and you wouldn’t have to worry for a minute.
However, leveraging video content in your brand’s marketing and development is obviously something that you can’t ignore.