Sometimes your typeface needs to convey feeling as much as meaning, and for that function more designers are turning to dramatic typography. This type of typography is used for more than just legibility and readability (although that is still the primary purpose). Dramatic typography stands out. It reaches through the device screen, demands the viewer’s attention and directs it toward the message it’s delivering. It is an opportunity to display brand identity, enhance the text content, create a perfect visual hierarchy and create a memorable impression. It’s not a surprise that dramatic typography is quickly becoming a trend in web interfaces.
Whether simple or elaborate, the words on today’s sites are being read in a whole new light. In this article, we’ll take a look at 5 examples of dramatic typography in web design.
Simple typography and dramatic typography aren’t mutually exclusive. In fact, simple typography is one of the best forms of dramatic typography. This technique is relatively easy to incorporate on your page—just select a simple typeface and follow these tips:
Font size is a means of controlling influence; the example below perfectly demonstrates how letterforms can be gorgeous on their own. By employing extremes, in isolation or in groups, it becomes possible to convey a message powerfully without being obnoxious.
Simple typefaces communicate confidence and clarity.