Working with a graphic design company takes away quite a lot of the hurdles that you’d otherwise have to deal with on your own. Figuring out how to best make use of typography in your web design is one of those hurdles. Typography design is particularly important as it’s one of the bridges connecting you and your users. Hence, it’s your form of communication. And just as if you are using spoken words, your website’s wording needs to convey the message as effectively.
Typography has also managed to establish itself as one of the hot trends in UI design to stick to in 2019. With this said, below are 7 typography tips that can improve your website’s UI and UX.
When it comes to typography design, you’re better off sticking to one golden rule – never use more than two types of fonts. Clutter is something that you have to avoid at all costs when you’re designing your website. Hence, typography fonts need to be properly picked up so that they can match the overall theme of your website.
They shouldn’t be more than two. Ideally, if you find one that best matches everything on your platform – stick to it.
You know how when you’re talking to a friend who you’re familiar with you feel a lot more comfortable? Well, it’s the same when it comes to typography design.
The best thing you can do is use standard fonts that people are well aware of. Not only will they read them faster, but they’ll also feel more comfortable. Unless you have a well-defined need to use a certain, rather rare type of font, you are better off with the standard classics.
You ought to choose a typeface which is working well in different sizes. That’s because users are going to be accessing your website from a range of different devices that have various screen sizes.
Hence, it’s important to make sure that your typography fonts are properly legible on smaller screens. The last thing you’d want is to make it impossible for your mobile viewership to read your content.
Have you had the issue of confusing “i” with an “L”? If you have – you’re not alone. Many typefaces are making it quite easy to confuse these two and others as well.
So, when you’re choosing your typeface, make sure that you are choosing the one which has clearly defined and distinguishable letters. This increases readability and overall user experience.