You are finally convinced that you need a mobile app for your business. You’ve even found a mobile app design and development company and it’s in the making. Yet, you suddenly come to a realization that your mobile app needs a monthly budget for maintenance and updates. This issue probably didn’t cross your mind in the beginning.
Creating a budget for your mobile app development process is a crucial part and needs to be done wisely if you want the app to continue existing in the future. It’s a common mistake that expenses end once the app is developed. A monthly budget is needed for its maintenance just like a website, for example.
Organizations often underestimate the need for spending time and money in the mobile app development process. In fact, their effort often goes to something that doesn’t even need that much attention.
To help you identify the things you need to think about, you can check these 5 important steps of planning your mobile app development. But now let’s focus on budgeting.
Below you can find 10 mistakes to avoid when budgeting your mobile app development.
Mobile apps are not the same as websites
If your business already has a website, don’t begin with the assumption that an app would need the same budget. Mobile apps and websites are very different.
Converting a website into a mobile app the main difference you can see between them is the user experience they provide. You are able to notice that even when just looking at the screen sizes.
Due to the small screen size, the information provided by mobile apps is highly focused and the delivery of content should be a lot faster as well. This is why they need special services that can support them.
Lack of long-term planning
As for any other product, it’s crucial for a mobile app to have a long-term plan in place, in order to be successful on the market. You can’t just forget about it after it launches.
Users are always in the need for something new that they can’t get anywhere else. Your continuity plan has to keep them interested in your mobile app for the longest time possible. If you fail in this aspect, you are giving your competitors an edge over you.
Not budgeting for a powerful back-end
Usually, the biggest piece of the app development budget goes towards its stunning interface. The back-end is often assumed to be a lower costing job. That’s because the main portion of it is invisible.
However, if the back-end is the steel and cement of a wall, the interface is its painting. Think about which is more important.
Saving money on the back-end can cause you thousands or even millions of losses from a data breach for example. If your business is non-technical it might be more difficult to perceive the complexity of coding a powerful backend for your app. That’s why it’s important to have a high quality mobile app developing team and allow them with the needed resources for a great app.
Underestimated marketing budget
A solid marketing strategy is a must in the competitive app market. It should be used not only for growth in usage but also for keeping the existing customer group interested.
For whatever reason marketing is usually not included in the initial budget plan of a mobile app. The earlier you start to market your app the more effective it would be. Set your milestones, but also a budget that would help you achieve them.
Think of paid promotions and methods that can show your app to as many people of your target group as possible. Don’t stop promoting your app once it’s launched, as you can always get new people to use it.
Not budgeting for QA and UI/UX testing
The costs of testing are determined by the number of platforms and devices you plan to accommodate, as each of them would require testing. As mobile app designers and developers, we recommend testing a conservative number of OS versions for the app launch. Later on, the user data can identify if any additional testing is needed.
Budgeting for a single platform only
By engaging in development for a single platform, you can reach only the audience restricted to that platform. At first, you may consider developing an app for a single platform and that is completely fine.
However, if you want your app to be available for everyone, at some point you’ll have to think about cross-platform development. That’s why you need this aspect in your mobile app budget for when you reach the time when you want to expand your audience.