Best Manufacturing Website Design Examples | Fireart
Manufacturing web design has to impress the primary audience which usually includes professionals like engineers, procurement managers, and industry specialists. They typically seek detailed and technical information, reliability, and efficiency.
A no-nonsense approach means that web designers can’t hide behind cute pictures — website design for manufacturing has to be clear, structured, and logical. And if it’s also beautiful, consider the task nailed. Below we will look at the manufacturing website examples that managed to tie it all in.
Innovations in manufacturing web design
While innovative elements can set a site apart, it’s important to balance them with functionality. For instance, while a 3D product viewer is impressive, it should not compromise the site’s load time or navigability. The key is to integrate innovation that adds real value for the user.
Manufacturing websites should aim to be informative, user-friendly, and technically sound, with elements of innovation that enhance, rather than detract from, the overall user experience. This approach ensures that the site effectively meets the needs of its professional audience while standing out in the market.
Best manufacturing websites designs
The manufacturing industry, with its complex products and technical details, presents unique challenges in web design. Recognizing this, we’ve set specific criteria to assess these websites, ensuring they not only look good but work effectively for their intended audience. These criteria ensure that the best manufacturing websites we highlight not only captivate visually but also excel in functionality, user experience, and industry-specific innovation.
1. MFGCO
MFGCO’s website serves as a hub for custom metal fabrication solutions. It spotlights their expertise in precision sheet metal fabrication and their ability to cater to a wide range of industries.
Website: MFGCO
Special features: The site offers comprehensive information on their services, capabilities, and quality assurance. It also provides case studies to illustrate their past projects.
Area for improvement: Enhancing the visual appeal and user-friendliness of the website, along with adding more interactive elements, could improve the overall browsing experience.
2. Murata
Murata’s website is a testament to their leadership in electronic component manufacturing. It showcases their broad range of electronic components, from capacitors to sensors, and highlights their global presence.
Website: Murata
Special features: The site offers in-depth technical resources, product catalogs, and industry-specific solutions. It also features a news section for updates on their latest innovations.
Area for improvement: Improving the site’s search functionality and making technical information more accessible for non-experts could enhance user experience.
3. Watlow
Watlow’s website focuses on thermal solutions for a variety of industries, emphasizing their dedication to innovation and engineering excellence.
Website: Watlow
Special features: The site provides comprehensive product information, application guides, and resources for design engineers. It also includes a blog section for industry insights.
Area for improvement: Streamlining the product navigation and optimizing the site for mobile devices could make it more user-friendly.
4. Modine
Modine’s website showcases their expertise in thermal management solutions, targeting commercial, industrial, and automotive markets.
Website: Modine
Special features: The site offers detailed product information, downloadable resources, and a distributor locator. It also highlights their commitment to sustainability.
Area for improvement: Improving the site’s visual appeal and incorporating more interactive elements could enhance the user experience.
5. TSMC
TSMC’s website is a window into the world of semiconductor manufacturing. It emphasizes their leadership in advanced chip technology and global reach.
Website: TSMC
Special features: The site provides insights into their semiconductor processes, technology roadmap, and corporate social responsibility initiatives. It also features news and events updates.
Area for improvement: Enhancing the accessibility of technical information and providing more interactive tools for visitors interested in semiconductor design could be beneficial.
6. Sioux Chief
Sioux Chief’s website spotlights their plumbing and drainage solutions, catering to the construction and plumbing industries.
Website: Sioux Chief
Special features: The site offers a comprehensive product catalog, installation guides, and videos for product demonstrations. It also includes a distributor locator.
Area for improvement: Improving the site’s navigation for easier access to product information and resources could enhance user experience.
7. AMMFG
AMMFG’s website focuses on their precision machining and manufacturing capabilities, serving various industries with high-quality components.
Website: AMMFG
Special features: The site highlights their CNC machining expertise, quality control measures, and materials expertise. It also offers insights into their facility and equipment.
Area for improvement: Enhancing the website’s visual appeal and adding more case studies or customer testimonials could help provide a more comprehensive overview of their capabilities.
8. Reed Manufacturing Company
Reed Manufacturing Company’s website showcases their wide range of pipe tools and vises for professionals in the plumbing and construction industries.
Website: Reed Manufacturing Company
Special features: The site provides detailed product information, instructional videos, and a distributor locator. It also offers an online catalog.
Area for improvement: Enhancing the site’s user interface and incorporating more interactive product demonstrations could improve the overall user experience.
9. Decker Manufacturing
Decker Manufacturing’s website focuses on their agricultural equipment, including livestock handling and feeding solutions.
Website: Decker Manufacturing
Special features: The site offers a product catalog, informative articles, and resources for livestock management. It also provides contact information for customer inquiries.
Area for improvement: Improving the site’s visual design and organization of product categories could make it more user-friendly.
10. Cambro
Cambro’s website spotlights their food storage and transport solutions, catering to the foodservice and hospitality industries.
Website: Cambro
Special features: The site provides detailed product information, case studies, and resources for food safety and kitchen management. It also offers a distributor locator.
Area for improvement: Enhancing the website’s navigation and providing more interactive tools for kitchen planning and product selection could enhance user experience.
11. Sweet Manufacturing
Sweet Manufacturing’s website, as previously discussed, emphasizes their role as a hardware solutions provider for various industries.
Website: Sweet Manufacturing
Special features: The site offers information on their industry expertise, scale, and product offerings. It provides clear CTAs for product discounts and inquiries.
Area for improvement: Enhancing the visual appeal and user-friendliness of the website, along with incorporating more interactive elements, could improve the overall browsing experience.
12. Knape & Vogt
Knape & Vogt’s website, also previously discussed, targets manufacturers seeking metal and plastics hardware solutions.
Website: Knape & Vogt
Special features: The site emphasizes their industry expertise and extensive scale. It includes persuasive copy and easy-to-find CTAs.
Area for improvement: Enhancing the website’s design and incorporating more engaging visuals could enhance the user experience.
13. Acme Manufacturing Company
Acme Manufacturing Company’s website, as previously discussed, caters to manufacturers in search of diverse manufacturing solutions.
Website: Acme Manufacturing Company
Special features: The site highlights their extensive industry experience and commitment to innovation and sustainability. It offers clear CTAs for inquiries.
Area for improvement: Enhancing the website’s visual appeal and incorporating more interactive elements could improve the overall browsing experience.
14. Miller Manufacturing
Miller Manufacturing’s website showcases its leadership in electronic component manufacturing and highlights its broad range of electronic components.
Website: Miller Manufacturing
Special features: The site offers technical resources, product catalogs, and industry-specific solutions. It features a news section for updates on their latest innovations.
Area for improvement: Improving the site’s search functionality and making technical information more accessible for non-experts could enhance user experience.
15. Bimba
Bimba’s website spotlights their pneumatic, hydraulic, and electric motion solutions, serving a diverse range of industries.
Website: Bimba
Special features: The site provides detailed product information, CAD downloads, and application examples. It also offers educational resources and webinars.
Area for improvement: Streamlining the product navigation and optimizing the site for mobile devices could make it more user-friendly.
16. Bemis Manufacturing Company
Bemis Manufacturing Company’s website emphasizes their expertise in plastic molding and manufacturing, focusing on plumbing and commercial products.
Website: Bemis Manufacturing Company
Special features: The site provides comprehensive product catalogs, installation instructions, and resources for product support. It also includes a distributor locator.
Area for improvement: Improving the site’s visual design and navigation, as well as adding more interactive product demos, could enhance the user experience.
17. Woodford Manufacturing Company
Woodford Manufacturing Company’s website showcases their outdoor faucets, hydrants, and wall hydrants for residential and commercial use.
Website: Woodford Manufacturing Company
Special features: The site offers detailed product information, installation guides, and troubleshooting resources. It also provides a dealer locator.
Area for improvement: Enhancing the website’s visual appeal and providing more interactive tools for product selection and installation could improve user experience.
18. Durham Manufacturing Company
Durham Manufacturing Company’s website spotlights their industrial storage and organization solutions, targeting various industries.
Website: Durham Manufacturing Company
Special features: The site provides a comprehensive product catalog, case studies, and customization options. It also includes a distributor locator.
Area for improvement: Streamlining the product navigation and optimizing the site for mobile devices could make it more user-friendly.
19. J.R. Smith
J.R. Smith’s website emphasizes their plumbing and drainage solutions for commercial and industrial applications.
Website: J.R. Smith
Special features: The site offers a wide range of product information, technical resources, and CAD drawings. It also includes a representative locator.
Area for improvement: Enhancing the website’s navigation for easier access to product details and resources could enhance user experience.
20. Holland Manufacturing Company
Holland Manufacturing Company’s website showcases their custom manufacturing capabilities, specializing in rubber and plastic products.
Website: Holland Manufacturing Company
Special features: The site highlights their diverse product range, materials expertise, and quality assurance. It also offers a contact form for inquiries.
Area for improvement: Improving the visual design and organization of product categories could make the website more user-friendly.
21. American Onsite
American Onsite’s website focuses on their septic and wastewater treatment solutions, catering to residential and commercial customers.
Website: American Onsite
Special features: The site provides information on their services, case studies, and FAQs. It also offers a contact form for customer inquiries.
Area for improvement: Enhancing the website’s visual appeal and incorporating more interactive elements, such as educational resources, could improve the overall user experience.
Must-have manufacturing web design elements based on industry
Manufacturing businesses cover a diverse range of industries, each with its unique products, processes, and market demands. Consequently, their website requirements and the use of e-commerce elements can vary significantly. Let’s explore some common types of manufacturing businesses and consider the website characteristics and functionalities that might be most relevant to website design for manufacturing companies.
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Consumer goods manufacturing
These websites need a high emphasis on branding, consumer engagement, and lifestyle imagery. They often integrate e-commerce platforms for direct consumer sales. Shopping carts, user reviews, and secure payment gateways are essential here.
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Industrial equipment manufacturing
While direct online sales might be less common for these websites, lead generation is key. Technical specifications, detailed product catalogs, and industry applications are crucial. E-commerce elements may include requests for quote forms, product configurators, and downloadable resources rather than traditional shopping carts.
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Automotive and aerospace manufacturing
These websites stand on high-quality visuals, showcasing engineering excellence and innovation. Integration with dealer networks or parts databases is common. Configurators for customizations, dealer locators, and parts ordering systems are common tools to include.
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Chemicals and pharmaceuticals manufacturing
Compliance information, research data, and safety guidelines are essential for these manufacturing websites. E-commerce elements may include portals for ordering by industry clients, but direct consumer sales are less common due to regulatory constraints.
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Food and beverage manufacturing
Nutritional information, sourcing practices, and brand stories are important here. Engaging with consumers through recipes or usage ideas can be effective. Consider online sales tools for consumers or retailers, and subscription models for regular deliveries.
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Textile and apparel manufacturing
High focus on fashion trends, product imagery, and brand ethos. Storytelling around sustainability and ethical practices is trending. And, of course, comprehensive online stores with features like size guides, color options, and easy return policies are paramount for this category.
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Technology and electronics manufacturing
Highlighting technological features, innovation, and usability. Customer support and technical resources are important here, along with tools like online sales platforms, customer reviews, and tech support chatbots.
Manufacturing website not right for your brand?
Check out the roundups of best website design practices for different industries:
Creating a manufacturing website with Fireart Studio
While there’s a broad spectrum of manufacturing businesses, each with specific website needs, common elements like professional design, responsive layout, and user-friendly navigation are universally important. The extent of e-commerce integration depends largely on the target market (B2B vs. B2C) and the nature of the products.
If you want an amazing manufacturing website that stands out from the competition, you may consider working with professional designers from Fireart. We have been building award-winning websites since 2013, our agile processes are tried-and-true, and we will be happy to develop solutions that will do right to your business stance.
Hire our designers to make your vision come to life, or contact our manager today to get your questions answered.
