Today 25% of downloaded apps are used only once. Chances are, that if you look at your phone you’ll probably find at least 3 apps that just take up of your screen’s real estate and you haven’t deleted yet.
A lot of money and energy is spent just to make you download an app. However, that’s only half of the battle. Turning those download numbers into actual engaged users is the next most important step. This is where the onboarding experience comes in, as if you want people to use your app, they need to understand it.
The first contact can lead to success only when you’re well prepared. The term onboarding literally means helping newcomers quickly adapt to the new conditions so that they could perform well. Graphic designer agencies and mobile app design, in general, took the idea together with the term. In UX design, onboarding is the short process of comforting users and give them the initial introduction of the product.
When creating the mobile app onboarding experience you need to set a clear visual hierarchy on the screen. Before you start, think of how often you read the instructions when you buy something new. You almost never do, right. This can only show you that users are rarely ready to devote their precious time to learn a new product before starting to interact with it.
Onboarding not only introduces your mobile app to users but it could be a great engagement tool as well. Best-designed onboarding tutorials engage consumers by making them want to try more of the app’s features. Humans are mostly visually and aesthetically driven. That’s why it’s essential to create a beautifully harmonious experience that makes them like our app from the very first second.
Keep on reading if you want to find out some great tips by skilled graphic designers on how to create engaging illustrations for mobile app onboarding.
Usually, there are 3 or four screens applied for onboarding. That’s completely enough to give an insight into the functions and benefits of an app without making the stage too long. It also helps boost usability right away.
Introduce only the basic functionalities. That way you’ll help people remain focused throughout the process. Also, make sure they’re able to opt-out of it at any point along the way.
Big amounts of text during onboarding (or anywhere else) can be an instant turn off for consumers. Keep in mind that people learn by doing. Provide them with an interactive app experience. This interactivity gives users the ability to complete the gestures they need to lean and flow seamlessly into the mobile app experience.
The storytelling approach is highly effective in marketing and user experience design. By uniting different blocks of information you can create a story to make them more memorable and set a strong connection between parts.
Building an original character that shows the story, sets the atmosphere and share your message is another great option. This can present the app’s benefits in a way that corresponds to its mood and voice.
When creating for human, you need to keep in mind that we’re all emotional creatures. The best user interface won’t just help you to complete a task, but will also put a smile on your face while doing it.
The most effective way you can achieve that is with illustrations. Every part of them, like shapes or colors, could have a significant impact on igniting emotions. Implementing the right illustrations in your mobile app’s onboarding experience can be a powerful way to connect it to user emotion from the first second of interaction.
Illustrations can transfer your message and mood, to create the atmosphere needed before the user actually starts using the mobile app. Furthermore, it gives it a recognizable, unique look.