Hire us
Hire us

Having a portfolio that describes the services you offer means everything nowadays. Just like a resume, a portfolio is meant to show customers all the qualities that you possess and encourage people to hire you. This is why it is important for you to build the best resume template, so, if you are into web design, this is a great opportunity.
On the other hand, the web design market keeps growing and, as an example, the web design market in Japan is expected to reach an amount of $66.8 billion Japanese Yen by 2020. This is why you need to put in more effort when creating your web design CV and resume.

Top steps to follow for a successful web design portfolio

So, what do you need to do to ensure that you create an effective template that will captivate and retain your clients? Here is a list of some of the steps to follow to learn how to make a good web design portfolio.

1. Be clear from the get-go

9 Steps to Create the Perfect Web Design Portfolio 15

Inaccurate descriptions in your web design template can be a major long-term problem as you progress in your business. From the beginning, you must communicate the right message to clients. Things that must be clearly stated in your portfolio layout include:

  • The services that you provide
  • Examples of previous work
  • All the skills that you possess
  • Your contact information
  • Your logo and email signature
  • Any recognition that you have achieved

Being clear ensures that customers know what to expect from you from the moment your visitors view your information and example works. When your gallery and information are well organized and clearly state all your great features, it will leave a good impression on viewers looking for a web designer. This also increases your chances of being hired by many business gurus.

2. Don’t be scared to put yourself out there

9 Steps to Create the Perfect Web Design Portfolio 16

Remember that the whole point of having a design gallery and resume template is for you to be able to provide any service that people need while also being true to yourself. Your personality is a key factor here; therefore, try to focus on the best qualities that you have and put these front and center. This is crucial, especially since most people will not have time to scroll through your entire page.

In addition, placing the most important features in the open will allow potential clients to get the right information even when they do a rough search through your creative block. Remember, your portfolio is your chance to show potential clients that you are the best when it comes to web design, which is why you must make sure you give visitors a good impression.

3. Focus on your target audience

9 Steps to Create the Perfect Web Design Portfolio 17

When you decide to create a web design portfolio, focus on a specific group of the audience as this will help you better provide your services to them. Having customers that are within the same target audience also makes it easier for you to forecast their needs and provide accordingly. Your target audience is crucial and the profile or template should consist of:

  • Concerns
  • Solutions
  • Messages
  • Demographic

This is true because people within the same line of business will most likely face the same problems and thus have similar needs. The message that you pass across should be something that your target audience will be able to relate to. Giving clients something to relate to helps them feel like you understand them and are in a better position to help them design amazing websites.

4. Work on navigation properties

9 Steps to Create the Perfect Web Design Portfolio 18

The main aspect to focus on here is easy navigation. Because time is money, it’s important for you to not only make it simple but also easy to navigate. This will make it easier for clients to go through your block without wasting time.

Aside from this, all the features in your portfolio should be easily accessible so that viewers do not have to struggle when looking for specific information. According to Statista, poor navigation can keep customers from purchasing goods or services.

Moreover, poor navigation can cause clients to turn to other web designers instead of hiring you, so make sure you place all the information in the right place and create sections that will make it easier for visitors to navigate.

Sections that you can divide your portfolio into (according to some examples) include:

  • Web
  • Illustrations
  • Solutions
  • Case reports
  • Your projects

Categorizing information in this way will allow HR managers and potential clients to directly view what interests them the most and, if there is more time, they can still view the other information that is available on your page.

5. Update frequently

9 Steps to Create the Perfect Web Design Portfolio 19

Even though it is important for you to showcase any project you have done, you should consider updating your information regularly so that your clients can be assured that you are innovative and current. Also, when you show all your recent work, it helps customers know that you are developing so they can take you more seriously.

Additionally, try to avoid posting the same projects repeatedly. Instead, add new works that you have done recently. One way you can do this is by adding some of your older works with more recent ones. An advantage of this is that it allows people to see all the progress that you have made throughout the years.

Further, new trends are developing every year, which is why you may need to update your CV, resume, gallery, illustrations and projects. This is one way for your customers to see that you are up-to-date with all the changes that may be trending and are up to the task of creating the website that they need. You can also provide examples of the best work you have done.

6. Do not overemphasize (keep it simple)

9 Steps to Create the Perfect Web Design Portfolio 20

It is important for you to keep things simple when creating the perfect web design portfolio. A simple design can still be pleasant and show all the necessary information that business owners may need to reach a conclusion about hiring you.

The main reason for keeping things simple is so that clients don’t have to spend lots of time looking through your portfolio when they can get the basic information within a short time. Give them the possibility to browse your blocks and see what you can do for them.

7. Be easily accessible

9 Steps to Create the Perfect Web Design Portfolio 21

Your portfolio should be accessible to potential clients on all platforms. This means that, whether potential clients are searching on Google Chrome or Internet Explorer, they would still be able to find you. Once customers look you up, you should be visible. When it becomes difficult for them to view your portfolio, it may frustrate them to the point that they may turn to other web designers.

When you make it easier to find you each time they search for you, it increases your success rate, as well. If you are having problems with clients finding you, act quickly to resolve the problem before it causes long-term losses.

8. Focus on your best qualities

9 Steps to Create the Perfect Web Design Portfolio 22

When you provide examples of the work you have done in the past, it gives clients insight into the work that you do. This is your way of telling your audience that you are the perfect person to design their website.

To increase your success rate, offer more details by providing information such as case studies about the work you have done. This will allow viewing additional information when the need arises.

Also, case studies are perfect because they offer information that a client can be able to relate to, which puts you at an advantage. It happens simply with the fact that visitors will be able to see how the solutions you offer are able to help overcome certain problems. Therefore, each case study should contain the following:

  • The needs of each customer
  • Problems that your clients faced
  • The solution you provided
  • How your solution helped clients

When placing illustrations, gallery and projects, focus on the most important pieces, making sure to include some of your most recent work, as well.

9. Make it easy for customers to contact you9 Steps to Create the Perfect Web Design Portfolio 23

Making sure you leave contact info on your portfolio is important, as it will provide a means of communication between you and visitors. You can do this by providing:

Aside from your email address, it will also help to leave your social media information, to provide visitors with a wide range of options for contacting you. They may want to acquire more information about your web design skills.


The above-mentioned steps will help you increase your success rate and help you increase your customer base. The main thing that you should focus on when building a web design portfolio includes making sure that you present everything in a simple and yet detailed manner while also allowing viewers to easily navigate your page.

Presenting all your work, with an emphasis on the most important designs, will help clients learn about all your skills while also helping you build your brand. Showing both your previous and current work or templates will show clients that you are a web developer who is up to date and more likely to provide solutions to the problems that customers may face. You can also contact us at Fireart.Studio for more information on how to build a web design portfolio, if you still have some questions regarding the process!