The creation of an e-Commerce website that will successfully fulfill all the functions is a complex and challenging task. Moreover, the experience must be so pleasant and comfortable so that a customer will develop a habit. More and more buyers prefer online shopping experience and turn to it every day.
The number of websites is growing exponentially, as well as the variety of products and services on offer. The competitions become fierce. The designers and developers are searching for new sophisticated ways to provide high-quality services and drive traffic.
The success of the e-Commerce activity largely depends on the design of the page or platform it is performed on. E-Commerce web-design companies face the upcoming challenges and find new ways to express their creativity and turn new ideas into life. We compiled our list of design tips which will skyrocket your website traffic and seduce even more customers to buy.
Your home page is the most important element of your website. It gets the most considerable portion of the overall traffic. Thus, its principal aim is to catch the users and drag them through the sales funnel. Your home page is a window to your shop. It has to attract attention, keep it for some time, and turn into an irresistible desire to come and buy.
Brick-and-mortar shop owners put the main accent of the widows. There exists the whole world of trends and principles according to which these windows are decorated. Window shopping has become a culture of its own. Why not make your home page the face of your brand?
Every element of the homepage is critical as it may cost you a customer. Attention to detail belongs to the e-Commerce web-design trends of 2019. Take into account every single element starting with background up to forms, materials, and shapes. Don’t save the best for later as it may never come. Put your best offers and benefits to your homepage as it is a starting point for your customers. Don’t make them wait and search for too long.
Here comes one more challenging feature for your e-Commerce web page design. It is navigation. Your website may be stunning. You can make it stylish, luxurious or minimalistic, creative or charming yet it won’t be successful without a comprehensive navigation system.
Top e-Commerce website design companies try hard in this battle for the completed purchases. Perfect design means nothing if the customers don’t buy. Intuitive navigation is a crucial element here.
When people visit your homepage, they do it to search for something. Your homepage appears to be a starting point for these people to make sure they move in the right direction. All the critical sections of your website should be at their fingertips. The quicker people find what they want, the quicker they will move down your sales funnel. Pay particular attention to the following tips:
A devoted e-Commerce website design will warn you that there is a particular category of customers who go straight to the action. These people don’t want to waste their time looking through the items on your menu or clicking on numerous buttons and links. Such customers are sure about products or services they are willing to purchase. Thus they go straight to the search window on your home page. According to some data, people using a website search box are more likely to convert.
A proper search engine is crucial for an e-commerce website. Make sure your website search engine has the following critical feature: