We know the importance of every single feature in website design. We know that it should load fast, read well and look awesome in order to uphold your brand image and performance. The site should be built and designed in a way that is feature rich at affordable prices and, of course, by using a great color scheme.
To be fair, it usually takes a while to find a suitable web design color scheme. A lot of things have to be taken into consideration and a lot of questions are usually asked. This further begs the question, is design palettes really important, and what is its significance?
The importance of the right color schemes for a website
Let’s look at a few points that explain why choosing the right palette are so crucial for your website:
- First, in business, choosing the right scheme can give you an advantage over your competitors. A very good example is the red Coca-Cola logo. Red is a bright primary choice that definitely stands out when placed alongside other logos. This means it will attract more potential customers to look at the product, which leads to more sales.
- Another quality that cannot be overlooked is the ability for colors to initiate an emotional response from individuals. Interesting research has shown that there is a connection between individuals’ moods or emotions and how they perceive colorful palettes. Many companies have used this to promote sales by creating various schemes and fabricating an emotion which will best be associated with them. In this way, companies are able to grab even more attention.
The human mind always creates a link with colorful objects. This is because it has the ability to hold a hidden message that can be further explored. Color can develop a sparking interest in the human mind, which eventually leads to association with a particular action. In addition, there are certain colors that already have universal significance. For example, all countries recognize red as the sign for stop and green for go. Christmas has become associated with the red and green palette scheme, and bright visual perception is associated with happiness while black tone colors relate to darkness.
Additionally, by knowing the importance of design palettes and following the above techniques, you may not only create a good looking pattern, but also a memorable one. It is wise to remember that your personal preference is not important when you’re choosing a palette for your site design. The scheme is supposed to be a part of the design tools to get more attention for your product or service.
3 tips to help you choose the best color palette for websites
In order to get over the various hardships that come with picking a palette for a website, you first have to fully understand the main role of your website. With this information, any decision that has to be made down the line can be easily done.
So, how do you pick a palette for your website confidently without an ounce of doubt in your mind? These are the questions that designers should ask themselves:
- What palette should I use for my header or logo?
- What color combinations will work well for my website?
- Which parts of my website have to have color?
Of course, the margin of error is pretty big here. Luckily, you will be able to create a full picture as we look at the tips on how to get the best color schemes for websites.
1. Look for a dominant color that will work well for your website
The dominant color is by far the most important for your site. This is the palette that everyone will associate your website or brand with. For example, everyone thinks about red when the Coca-Cola site comes to mind.
People have to be able to make a connection with your brand and the connection to palette is very important. As mentioned earlier, this may trigger certain emotions, which is what you should be looking to achieve.
Understanding the importance of a dominant color alone doesn’t mean you should haphazardly pick whatever comes to mind. Use the following tips to help you pick a the right option for your site if you have not yet made up your mind:
- Red has been associated with danger, excitement, and passion. It always stands out from all other variants and can easily trigger the interest of any individual.
- Friendliness has been associated with the orange. It also has the capability to get the attention of visitors and those passing by.
- Yellow is a very bright one and should be sparsely used. It represents youth and optimism.
- Humans have the ability to easily process the green. It’s not only great at representing nature, but it also has a calming effect.
- Many banks and financial institutes adopt blue and white as their favorite options because they represent safety and peace. This can help build trust.
- Black and grey are used to represent sophistication and technology, respectively.
Everyone has their own preferences. Taking this into account is very important, too. This is especially true when targeting a specific gender or target audience.
Men usually prefer bright colors while women prefer softer ones. Men are also more attracted than women to aromatic or solid categories.
Women will be drawn to blue, purple and green while men will be primarily drawn to green or black. This information creates an intersection that can be used for websites targeting both men and women.
Once you have picked your dominant palette, make sure you insert it in the places that you want your customers to pay attention to.
2. Choose accent colors
Sticking to one option on a website will bring a sense of monotony to it. Therefore, you have to find other variants that will help your page look more beautiful.
This is a very interesting part of the design process. It will also enable you to highlight certain parts of the page, which will serve the purpose of getting the attention of audiences.
Color mixing, however, is a very difficult concept to master. Picking a random option to complement the dominant color is not wise because the chances of a mismatch are pretty high, and consequences of this bad decision can result in a poor response from audiences.
The biggest issue when finding a complementary variant is that it can be really exhausting. The only way to make this process easier is by using artificial software that can basically do it for you, or you can call a professional expert to help.
After deciding on your final combination, you can then proceed to add it to your pages and see if it actually looks good and professional.
The accent palettes are usually added to the areas including secondary information that you would still like to stand out on the page. These include secondary buttons, subtitles, and other important information boxes.
It is very important to remember that the number of accent colors should be minimal. The recommended number is one or two. Having too many options will confuse the visitor, so do your best to identify which part of the website requires the most attention.
3. Pick a suitable background for your website
The background color of your site should be carefully chosen, as well. It can actually be the deciding factor to how much time a typical visitor will spend on your page.
Aim at making the palette as soothing as possible, but remember — it doesn’t need to be boring. You can still get very creative with this step of the design process.
It has to suit the type of business you are operating and the services you offer. Most websites that are developed for e-commerce purposes usually have a neutral background like white, in many cases.
The main point here is to get the visitor to pay attention to the main content — selling products — instead of the design of the site itself.
For businesses trying to promote their brand, sticking to their dominant palette is the best move; however, they have to use a different shade of the color for their website. This will enable users to always associate that particular palette with the brand.
Businesses usually use white for their website background when they are trying to promote products. In this case, the user will be automatically drawn to the information you want them to see.
Websites that are created for fashion, design photography, etc., require a more artistic touch. For such websites, you are free to use any background colors or images you prefer.
6 examples of tools to choose the best website color schemes for 2018
Having a good idea of what you are looking for in a web page color scheme is just the first part. The next part involves looking for the best possible way to make your plan a reality.
This is where tools come in. Although you may have a great vision, its fruition will depend upon the kind of tools you will use.
Here are the best tools for achieving great website color palettes in 2018.
Not only will you be able to edit palettes with this tool, you will be able to do so as quickly as possible. It also allows you to work efficiently with the addition of the 3D scope.
This tool can be downloaded from the Apple store by using a tablet which will also enable the designer to work as comfortably as possible.
This tool is quite popular among designers and it has been around for a while. Its features are still very useful for choosing the right palette, and new features are usually added to the tool, making it a modern addition to your creative box.
COLOURlovers makes it possible for people around the world to share ideas and talk about up-to-date trends in a world of palettes, and patterns. It is a very good place to visit, especially to find inspiration and advice on color schemes for websites and updates on the best colors for websites in 2018.
4. Adobe Kuler
This is a website application that is similar to COLOURlovers. It enables you to look at the projects of other designers, which can give you further inspiration to possibly come up with the best website color schemes.
This palette generating tool is associated with the COLOURlovers service we mentioned above. It is generally considered an advanced palette generating tool that has a lot of amazing features. A great feature is the ability to combine various patterns in order to find the most suitable for you.
This generator is really helpful when it comes to looking for a secondary color that will match the dominant one of your site.
With this tool, all you have to do is select your preferred palette and let it do the rest. Like the name suggests, it will create colorful blends based on the primary options you chose. This is also a great way to find a background palette for your website.
Your website should stand out. It should easily grab the attention of the individual browsing your landing page. This can be done by making your pages visually appealing, and the best way is to start focusing on the palette. The importance of design schemes in business is not something new, and it can definitely affect the success of your campaign.
Finding the right ideas and best color combinations for websites require a lot of thought and inspiration. It is a time consuming process and can be frustrating for individuals who do not know what they are doing. Frankly, this is more common than you might think.
The right equipment to finally make your website color palette a reality is another important thing to pay attention to. Merely having an idea will not guarantee that you will be successful. The availability of tools will help you accomplish your goals quickly and efficiently.
You can contact us at Fireart.studio to see the best possible results for your website color scheme. We believe in the potential of all websites. In most cases, it comes down to the effectiveness of the design, but we understand that palette is a very important part of it and will work tirelessly to come up with the best ideas!