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How to Redesign a Website & Adopt it for the Crisis: Tips and Best Practices 3 How to Redesign a Website & Adopt it for the Crisis: Tips and Best Practices
Review: 5 - How to Redesign a Website & Adopt it for the Crisis: Tips and Best Practices

For many businesses, UX research & website redesign processes have become necessary elements of successful digital transformation under volatility in the most turbulent business times.

We’ll review some valuable cases based on our long expertise in UX/UI industry & web development this time. The information will be helpful for executives who digitize their business or thinking about website refreshments maintaining their SEO reputation, traffic and conversions.

So, check out tips & best practices on redesigning your business and adapting it for the crisis with us.

What is a website redesign?

It differs from developing a new web because working it out is carried out based on the current site. Taking into account the accumulated analytics and preserves some of the content and functionality.

Creating a new website starts from scratch with no task to improve something based on recent experience, UX, or content.

The redesign is more about a rebirth where the current experience is taken and combined with the new.

Common challenges that require website redesign

Website redesign is often seen by business leaders as a great problem-solving tool. Sales fall, users spend less time on the website, conversion decreases – it’s high time to make a redesign and fix everything all-in-one. In practice, it often turns out that in this case, redesign creates even bigger problems. So, it’s better to rely on common sense, take time to figure out if it’s really needed for the business.

A huge challenge is not to fall for the illusion of redesign effectiveness where it is not much at all.  Think about what steps to take to avoid this.

How to Redesign a Website & Adopt it for the Crisis: Tips and Best Practices 17
Design Validation Illustrated by Fireart

How often should you redesign a website?

When do you need a website redesign? Or how to redesign a website depending on your business goals & how often? Here are the basic cases:

  • Outdated design that is inconvenient for the user or does not create great brand awareness

This will require expert analysis and comparison with competitors. It is also possible to order research by users to understand the current level of the website UX.

  • Lack of a mobile version of the site or inconvenient / technically poorly working adaptive layout.
  • Change of brand/renewal of the corporate style of the company.
  • Changing the marketing strategy of the company and setting goals from marketing to changing markets, positioning, opening new directions, dividing the company into sub-sites.
  • Low website conversions or other internet marketing issues such as drop-in search traffic.
  • Tasks for SEO that cannot be completed on the current content management system.
  • Inconvenient CMS for content managers, or CRM – for customers, as well as unsafe, slow work or there is no possibility of integration with the required software.

These reasons, or even a combination of several, may lead to the idea of ​​updating the website interface. Depending on the task and conditions, specialists must make an analysis, project documentation, and propose a redesign plan.

Websites are reconstructed only under a severe need for changes that interfere with the user experience and affect the business outcome.

Website redesign vs. website refresh

Before you start to research, make sure you do not confuse these two: Redesign & Website Refresh.

Tips redesign a website

Here you may find some general tips that will help you prepare a well-thought redesign plan for your business and give a clear vision of how to implement it with minimal risks and maximum use.

Make Sure of the Need for Redesign

It is not worth focusing only on general feelings when planning a redesign. If it seems that the site could be better, this does not mean that you need to do something with it. It should improve the UX, perform better from a business point of view, etc.

You can understand the need for redesign by analyzing many factors.

  • Does the site look modern?
  • Does conversion decrease over time?
  • Do users and customers complain about a poor interface or inconvenience caused by the current design, etc.?

In addition to the appearance and related issues, it is worth analyzing the tack stack, whether the site uses modern technologies, whether updates are available for them, whether they support the development of the mobile version, if they work fast & smooth, etc. If the design is adaptive, user-centric, and everything’s OK with the content are also issues in question. So, the next step will be about that.

Agree upon a new design structure and the tack stack you’re going to use to realize it.  Make sure you’ve retrieved the latest statistics on its performance prior to any moves.

Analyze the Current Site

To draw up the project documentation on how to revamp the website, provide the analyst with access to Google Analytics or similar. Here, it’s nice to resume current achievements using a web analytics audit.

We should answer questions from web analytics:

  • Who is the audience of the site (gender, age, geography, interests).
  • What the audience does on the website (most visited pages, traffic sources, main scenarios of behavior, etc).
  • How this audience behaves on the website (time and frequency of visits, browser, device, viewing depth, and visit time).
  • What does it give to the business (conversion rate, number of goals achieved, and goal value).

In addition to researching web analytics, you should pay attention to:

  • The level of SEO-optimization of the website.
  • Competitor websites.
  • CMS
  • CRM if integrated
  • UX/UI design.
  • Other business processes (marketing, sales, production).

You should fully understand the current situation when giving it to the web design studio for rework. The agency understands how to carry out a redesign to suit the business objectives perfectly.

Prioritize Your Audience’s Goals over Yours

When you’re through with the spot analysis, it will be easier to align & prioritize your business & audiences goals. Prioritizing people in your SEO strategy seems simple enough. In practice, it may be quite hard to live. Thorough research on your target audience means figuring out how they conduct themselves through your business.

 Fill in Documentation

Of course, you need to store the data you’ve retrieved and agreed upon during your preparations. Accurate project documentation is a guarantee of fixed deadlines, costs, and customer expectations. It prevents misunderstandings and simplifies communication.

Project documentation is taken into account during the project implementation. Though changes may occur on the go, it is always 100% fulfilled.

Website redesign is a complicated process, and without project documentation, it can fall into a production mess. If the customer has already approved the design, you deploy & test changes accordingly. If the customer comes up with new insight for the new functionality, it’s extra, and you may reconsider the terms.

Focus on Your Brand’s Personality

How to redesign a website UX & preserve our brand identity is something important to pay attention to.

Design-thinking is great, but your business ambitions should also be taken into consideration.  While making changes to your business, also think of meeting your business goals through digital marketing. And how the needed design will create opportunities for that. Track valuable insights on your audience, as well as the positive dynamics that add to your return on investment (ROI).

Revamp Your Website Text and Content

How to revamp a website in terms of visible content will be your next thing to consider. If we speak about the current texts and graphics, photos, or pics, they are more likely to undergo the most incredible transformation within a new UX approved as per the contact.

Many clients start thinking about website redesign strategy exactly when they realize their users no longer interact with the visuals parts effectively. The design may be outdated or slow, descriptions – small or lousy, etc.

Texts or descriptions go first. After that, you may pass over to the data visualization.

Select Images for the Redesign with Purpose

So, the project documentation is ready, a contract has been signed, and prepaid. All documentation in the form of a technical task has been approved. The project team usually passes it over to the design & development team with all the detailed descriptions to redesign.

Designers are responsible for picking the best UX/UI visuals to reflect the business sense and preserve the ultimate functionality to its users.

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UX Redesign Visuals, Source: Dribbble

Final thoughts

Even after completing all these essential steps described above, the work on the redesign should not stop. You will need to interact with the users daily, evaluate their behavior and interactions with the new interfaces.

Some solutions applied that seem to be successful will have to be quickly revised. Somewhere you will need to change the texts or design specific pages, buttons, or other outdated elements, etc. This is a normal process, and you need to be ready for this detailed work.

In case you have no idea how to redesign your website and where to start in your specific strategy, ask for expert help asap.

Feel free to discover more useful information on UX/UI & design thinking for business with us.


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