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Human-oriented design is not a trend, but an urgent necessity of the modern world. Regardless of a field or industry, products are required to be human-oriented. People don’t care about a design that doesn’t care about people. In harsh market conditions where everybody strives to win a few more seconds of the customer attention, design plays an exceptional role.

Today, the majority think from a perspective of the digital era. Our lives are going online. At least most of us. We’re not talking about the escape from reality, but about the ordinary state of things. From a voice-controlled coffee machine and lighting controlled via a mobile app to smart electric vehicles – our lives can be fully digitized and automated sooner than you might imagine. A massive part of our everyday is continuing in social networks, mobile applications, and productivity platforms. The business is going online too.

To stand out from the crowd of elegant and amazingly beautiful digital user experiences, you need to create something that feels like the continuation of the human mind. Something intuitive and human-oriented. Here I’m talking about the power and necessity of human-oriented UX design in the modern digital space.

Animation by Fireart Studio

Know Whom You’re Creating For

The first step to creating a human-centered design is to start in-depth user persona research. Do you know who your target users are? What do they like? What do they prefer? What day-to-day tasks are they obliged to perform? What are their goals, dreams, and desires?

You might say that information like “desires” or “dreams” is impossible to research. Here we are going to contradict it. Have you ever heard about field research? It implies the collection of raw data outside a laboratory, library, or workplace setting. We suggest considering social media, real user surveys, and interviews with focus groups as your “field” of investigation.

Google Analytics and other similar resources can provide sufficient information about your users to create a good design. However, to create excellent human-oriented design, you need more research. Have you already defined who your users are – their average demographics, location, job position, family status, interests, events they attend, and preferences? Besides this information, you can obtain a more “subtle” data by investigating their profiles on social media or interviewing real people from your focus group.

“…get insights about their primary goals and the craziest desires”

In such a way, you can get insights like their primary goals, the craziest desires, and the most significant values. It will help you better understand what kind of person you’re creating the design for. Moreover, it will help you come up with ideas about in-app animations, user onboarding videos, and UI illustrations that improve UX, spice up your design, and reflect the user’s personality.