This is our Blog

Collection of our stories, awesome tips, and design insights
  • 11 April
  • 8 min read
No matter how well-designed your user interface may be, at some point or another, people using it are going to have to wait for something to load. The loading t...
  • 11 April
  • 7 min read
Microcopy is the little bits of text that guide users through an experience. In apps and websites, microcopy includes things like button labels, hint text, and ...
  • 11 April
  • 9 min read
“The best products do two things well: features and details. Features are what draw people to your product; details are what keep them there” says Dan Saffer. T...
  • 10 April
  • 6 min read
“Delight” is a word that we’re hearing and using more often to describe pleasurable moments in our products. Delight is the magic that makes us fall in love wit...
  • 7 March
  • 7 min read
Just a decade ago, user interfaces that used animations were avoided, being most often associated with websites with pop-ups and flashing ads, but this has chan...
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