This is our Blog

Collection of our stories, awesome tips, and design insights
  • 1 May
  • 5 min read
Transitions are a powerful way to communicate a change in a user interface. They can be used in apps to help offload a lot of the cognitive work into the visual...
  • 11 April
  • 8 min read
No matter how well-designed your user interface may be, at some point or another, people using it are going to have to wait for something to load. The loading t...
  • 11 April
  • 7 min read
Microcopy is the little bits of text that guide users through an experience. In apps and websites, microcopy includes things like button labels, hint text, and ...
  • 11 April
  • 9 min read
“The best products do two things well: features and details. Features are what draw people to your product; details are what keep them there” says Dan Saffer. T...
  • 10 April
  • 6 min read
“Delight” is a word that we’re hearing and using more often to describe pleasurable moments in our products. Delight is the magic that makes us fall in love wit...
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