Motion graphics were born in the broadcast industry back in the 1950s. Nowadays, it has become an integral part of our interaction with all types of content.
Mobile interactions are a small detail of the mobile user experience process. However, such a small detail can make a more tremendous difference to the overall user experience in your mobile application than you could imagine.
In this article, we’ll share a few tips on how to use animation in mobile app design to provide a positive user experience and smooth interactions. Let’s consider how to create the real in-app magic with the addition of a little movement, motion graphics.
Make a good first impression
We’re sorry to break it to you, but, actually, your users don’t read the content. They scan it. Thus, motion graphics can play a significant role in making your content more visibly engaging. In the case, you’d like to design an onboarding experience for your mobile application you can use in-app motion graphics to explain to people how a mobile app works or describe its new features.
That’s a much friendlier way to interact with your users than a simple text explanation. Moreover, it makes the onboarding process much faster for a user, thus, improves the overall UX of a mobile app.
Reduce user pain points
In-app animation, it’s not about a nice cartoon. It can become a significant part of the user experience strategy, especially when it comes to reducing user anxiety. As a responsible UX designer, you should make sure that if you can’t deliver a perfect experience due to technical issues you have backup options such as a beautiful animation.
The apps are often perceived by how they handle crisis situations with their users. Imagine, somebody has faced an error in your application – the user annoyance is the most logical consequence here. However, you can change a game using a funny animation. It’ll not only smooth out the unpleasant situation but also set a positive user mood and make them even more loyal to your company.
All of us hate when something is loading for a long time. The storytelling animation can help raise users’ psychological comfort when waiting and entertain them.
You can also provide users feedback when something goes wrong using in-app animation explaining the problem without being invasive.
Celebrate each successful user journey
When you created a smooth user experience and people do really enjoy your app – that’s a great occasion for celebration. You should celebrate each successful journey together with your users using in-app animation. This will help set closer relationships with your target audience and double the chances people will return to your app again.
Motion graphics can accompany every moment of the user journey and create feedback on the actions completed with success. It makes people feel a connection with a brand and show that your company is caring about what users feel and experience interacting with a product.
What’s the invisible animation?
Every app has many great moments where you can show a character of your brand using a slightly visible in-app animation. Dear designers, let’s be honest. We love colors and motion, and if the situation depended only on us we’d stick a racing unicorn on every screen in a mobile application.
However, we should keep in mind the simple truth: we aren’t users, we may feel things in a different way. You need to create design providing a smooth user experience and giving a simple explanation on how to use an app. It shouldn’t be exhilarating, but slightly visible and making people interact with a product more naturally.
You might ask why should we make so much effort to make the animation that is not even visible for a user? We would answer, the simpler your animation is, the better for users. People need a mobile app design that helps them easily use a product and isn’t difficult for understanding.
Applying animation in a mobile app, designers should analyze both positive and negative impact they may have on app interactions. This will give you a chance to create an immersive digital experience with the almost invisible transitions that enable complete focus on the task they are conducting.