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When you hear of product design, probably the first thing you think of is the way a physical product looks. That’s more precisely called industrial design. It’s usually applied for electronics or automobiles. You may remember streamlined phones like Nokia N91 or Motorola Razr. For the time they were created, those were masterpieces of industrial design.

However, today all mobile phones or electronics look almost the same with small differences. The reason could be one of many – either we’re getting less and less interested in physical appeal or we’re getting more focused on technology rather than outlooks. In any case, by now you are probably wondering what the hell is a product designer

As digital transformation takes over and the world gets smarter, digital products are more and more prevalent. Those who design them are product designers. Creating a digital product is not as easy as it sounds. The success of a software product often depends on the design and not only its features.

In this post, we’re going to be solving a mystery about a product designer. We’re about to share what exactly they do and why we need them involved in the creation process of a successful product.

Product Designer’s Job

In fact, product design involves much more than just the physical design itself. Designers are also responsible for the user experience, information architecture and also the system design. Depending on their area of knowledge and expertise those people could be referred to as Interaction Designers, User Interface Designer or User Experience Designers.

Software development companies could benefit from Product Designers a lot, in the process of creating a digital product. They are the ones that can transform the original idea behind it in functional user experience, that actually help consumers achieve a specific goal.

As more features are added, later on, Product Designers make sure that the provided experience is just as good and intuitive and reduce friction. Furthermore, when the product has already been on the market for some time, they can work on improving its efficiency.

Product design agencies are often referred to with initial costs, so companies tend to include them further in their lifecycle. On the other hand, there are the ones that understand their importance and might choose to hire them before even having a product manager. 

Product design is something that could be easily outsourced as well. You could find great professionals from all around the world and rely on them for the best possible results.