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You should know who you’re creating for. Your user is not an abstract substance. Think of a person. Explore your customer persona as you’d like to explore the mind of your loved one. Discover his or her wants and habits.

It’s the only way to make your product win the audience.

Identify the context in which your prospective user will most likely use your product. What challenges are expected to be tackled? Get out and investigate. What apps are most popular in your industry? Research your competitors. Do you know what makes people download these apps?

2. Give a miss to the problem symptoms. Solve only fundamental problems

By solving the cause of the problem, you eliminate its symptoms too. Having a firm understanding of the core user’s problems is even critical. No matter how much time this research will take – be sure that it’ll save you much more down the road.

Many designers say they don’t have time for conducting such detailed customer research. But riddle me this: are you ready to spend time designing solutions for non-existing problems? The answer will definitely motivate.

3. Think of each part of the user experience

Imagine your product design is a body. When one part doesn’t function well, it reflects on everything else. Take care of each part of your design – details matter.

Don’t focus solely on one part of the user experience, every step of user journey matters. Try to see the whole picture. Improving the local experience doesn’t mean that you’ll have a good overall user experience.

Imagine you buy something in an e-commerce app and the purchasing flow is really smooth until you want to reach the support team. Here you face the dreaded slow response times. Would you say the overall user experience was good? Details matter.

4. Testing should be your second name

Make usability testing a priority. No matter how much time you spent generating a genius idea – test your design decisions with real people. It’s like black-box testing, but it’ll surely help you ascertain if the app is convenient to use and easy to learn. You’ll be surprised by the number of improvements your design may require.

Remember, you’re not a user. Developers and designers often face the so-called false-consensus effect – they assume that people who will use a product they created are like themselves. Get rid of this psychology, it won’t do you any good.