Here’s the truth: According to Statistia, the number of digital buyers worldwide will increase up to 2.14 billion in 2021. Imagine all of the possibilities with that huge following! Just even half of that number is more than enough to make your online shop successful. While it does sound tremendously exciting, there still are factors that you seriously need to consider.
Take a look at the following questions below:
- “How can I make sure that my website stands out from the competitors?”
- “What can I do to make sure a customer will purchase my product?”
- “Is my website design guaranteed to impress visitors into becoming my loyal buyers?”
Let us discuss the questions. Do you want to know how many possible competitors you currently have? As of the moment, there are 1,321,119,000 live websites and counting, says Internet Live Stats. With its daily growing number, it is inevitable to feel intimidated and worried about the competition. The good news is that there is a fool-proof way to succeed and that is to create a winning website.
The websites with the best designs have a higher chance of creating a digital business success. It helps your brand build a positive image, deliver a clear message, and make lasting impressions. If a potential client sees that your page is professional and inviting, there’s a huge chance that they’ll become a regular customers.
If you haven’t been paying attention to your website design, consider this as a wake up call. You don’t have to worry if you are not adept in the designing process. We are here to help you by providing the best ecommerce design tips. Ready your pen and paper as we explore how exciting designing an ecommerce website can get.
Incorporate your products into the web design
When it comes to e-commerce website design, you have to make sure everything works together. This includes how your products will look like in the overall feel of your website.
Let’s say for example that your business is involved in selling fashionable clothes. The best way to go will be to utilize a theme that corresponds to the products’ value and purpose. Pay attention to color schemes, fonts, layout, graphics, and animations.
For a fashionable clothing online store, they usually use light or nude colors. This is usually accompanied by sans-serif typography. Subtle animations are also included as transitions between pages. With all of this combined, they are successful in giving a simple, classy, and elegant overall feel on the website.
The bottom line is to make sure your products, content, and website design will create a harmonious output. All of their elements should be matching or working together. Not only will this build a well-designed store, but also well-advertised products.
Keep Your Website Design Simple
This saying usually applies to writing, but it can still be applied in designing an ecommerce site. One of the most common ecommerce website designing mistakes is thinking information overload is acceptable. In reality, this will only result in overwhelming design elements, which will lead to overwhelmed visitors.
A simpler user interface is effective in creating a professional and positive vibe. Also, it is a great choice for those who wish to give the spotlight to their products. Without the distracting visuals and graphics, the selling process will be easier and smoother.
The proper use of whitespace will be your ultimate ally in this direction. It will help you get rid of the unnecessary and overwhelming design elements. Also, it helps in creating a visual hierarchy in your pages. This means that you can somehow control where your visitors’ eyes should be when they visit your website. Use this chance to highlight what you would want your visitors to do or see.
For example, you have a brand new item available for sale. Of course, you’d want your visitors to come and check it out or maybe even buy them. Here’s how visual hierarchy can help: the eyes will automatically go for the largest thing in sight. With this in mind, you’d want to make your new product’s image bigger than the rest of the elements. You can strategically place a “BUY NOW” button right beside the picture, in order for them to see it next.
This is simple yet effective in telling your customers what they should do.
Use Quality Pictures
One of the most common ecommerce homepage design tips is to make use of high-quality photographs. Doing so can already win the hearts of your potential regular customers. Imagine entering a website that will welcome you with aesthetically pleasing photographs. Convincing, isn’t it?
Some even use videos and GIFs to add life to their website. This can be effective in helping customers in envisioning themselves while using your product. Also, it will add to a pleasurable shopping experience.
You should also keep in mind that your products’ images must possess an excellent quality. This can be done by either having a professional photographer work on it or utilizing a photo manipulation software. If you’re worried about how much these services might cost, just imagine the loss a low-quality website can bring.
Make Your Contact Information Visible
Communication is the key to a successful social connection and business transaction.
A properly designed website is already enough to communicate to your visitors. These subtle messages might include convincing them to invest in your products and coming back for more. The question is, how to design an ecommerce website that is guaranteed to deliver these messages?
A good start will be strategizing where you can place the contact information on a page. This information includes your business details, such as your phone number and email address. This way, they can be certain that your business is active, transparent, and open to feedback. That is one good way to gain the visitors’ trust.
A company’s business information usually has a page of its own, but it will also be ideal to make it visible on every page. You can do so by placing it in every footer of the website. Make sure that the selected font size, text, and color is readable and easy on the eyes. You can also place it in the header if you think that would be best.
Placing your contact information on every page will make it easier for customers to reach out. Since it will be visible on the page, they won’t have to exert an effort to search for the details. Sounds user-friendly, doesn’t it?
Create a Clean Shopping Catalog
What makes a good ecommerce website that’s guaranteed to deliver a pleasurable shopping experience? You only need to remember three things: usability, simplicity, and transparency.
If using your e-commerce website is too difficult, then you have already lost potential customers. Users prefer an interface that is functional, simple, and easy to understand. They are here to browse and buy, and that is what you should be focusing on, too.
In your shop’s catalog, you have to make sure that everything your visitors might need is readily available. These include the product’s image, price, short description, and availability.
For the images, you have to make sure that the images are high-quality and considerably big in size. If possible, you can also provide images of the product’s various angles. After this, you have to make sure that its price can be seen near the product. Use easily-readable font styles and sizes.
Some products already have a short description right below its price. The good length for this will be one to two sentences, just enough to tease the customers about the product. Also, make sure that your customers will be informed about its availability. Is it available, limited, or currently out of stock? Save both your and your customer’s time by letting them know about your product’s status immediately. This is also a good way to highlight related products and still make a sale.
Do Not Forget the Checking Out Experience
A successful business transaction happens when a payment is already made. That means that the tips for website design were effective in convincing buyers to trust you. But how can you guarantee that this will always be the case whenever a buyer becomes interested?
Imagine your ideal checking out procedure when buying in a physical store. Wouldn’t you want it to be fast and easy? Now keep that in mind when designing your digital store’s check out procedure. You can recreate this pleasurable shopping experience by keeping the user interface clean and easy to navigate. The users should immediately know the actions they need to take when they see the page.
To make it possible, you need to design a checkout process that will keep the users in the game. Most websites practice simplicity by dividing the checkout processes into several pages. The checkout review, shipping details, and payment options are the pages that are usually included in this. If you try to jam it into a single page, it will become too lengthy. That is when the customers will start losing interest.
Also, remember to keep these pages simple. Give it a clean interface and features that are easy to navigate. Make sure that the text boxes are properly labeled, the flow of the forms is easy to understand, and submit buttons are visible. Do not overcomplicate the processes, keep it simple and easy.
This just shows that functionality and simplicity are important when it comes to checking out. It helps guarantee sales and minimizes unfinished transactions and shopping
Give Your Buyers an Option to Skip Registration Forms
Did you know that when you require customers to sign up, it will decrease your chances of e-commerce conversion? While customer accounts might be extremely helpful to your side of the business, most customers find it bothersome. They’d want their transactions easy, fast, and anonymous. No commitments, just a finished business.
That is why it is recommended to consider developing a process for those who wish to shop without commitments. Don’t force them into registering in order to access the features of your online shop. Doing so will only drive all of your potential customers away. If possible, you can also provide a social media account login option. Creating a place for guest-buyers can help boost your e-commerce conversion rate. Make sure that registering should only be an option and not a necessity.
Display Customer Reviews
When finding out how to design ecommerce website, you will surely need to know how to properly display customer feedbacks. This is a smart way of letting your future customers see why they need to trust your brand. Imagine it as the past and current customers convincing future customers to trust you as they did. Nothing beats customer feedback as an effective strategy in marketing. It will give your brand an organic and welcoming reputation.
Most websites display their customer reviews just below the product’s individual page. Usually, it is arranged according to its recency. However, you must offer other options, such as arranging them according to helpfulness and stars rating. Doing so can help the customers weigh decisions and evaluate choices.
Make sure that the customer reviews section is visible and easy to the eyes. This will encourage visitors to browse through it, which can convince them to get a product, too.
Keep the Mobile Users in Mind
According to Statistia, 50.3% of the web traffic shares in 2017 belong to the mobile phones. If you are still focusing on your site’s desktop version, you might want to take a different route for now. Unless you are willing to lose the chance of appealing to half of the web traffic, you can go ahead.
If you are willing to finally make the best impressions to the majority of the public, then you should start planning your website’s mobile counterpart. To get started, you must make responsive web design the priority of this project. Most of the elements used in your website’s desktop version will be utilized. The only difference will be how it’s viewed by mobile users. It still has to follow the big three in designing: functionality, simplicity, and ease of navigation. Another noteworthy thing is the platform preferred by mobile users. The most popular mobile platforms will be the Android and iOS. They differ in user interface and interaction, that is why you have to make sure to address these issues.
Show Your Social Media Accounts
If you’ve been actively browsing through websites, you will notice that they usually have social media icons displayed in the footer. This will direct visitors to the brand’s respective social media accounts.
It will be a good marketing strategy to be active both on your website and your social media accounts. This will give an impression that your brand is active, dedicated, and approachable. That is why you should make sure that the links/buttons to your accounts are visible and inviting. They can be placed in the header, the footer, or the sidebars. Wherever you think might be the best place for them.
For now, you might be thinking, “what is ecommerce website design’s price for today’s market?”. When you are only interested in an existing template customization, it can cost you a price range in between $300 and $1000. However, if you want a fully customized website design, it can cost you $5,000 or more depending on the feature and elements you want to be included.
Before you get discouraged, trust us when we say it will be worth it. Especially if you entrust your web design needs to Fireart Studio. With the best practice and tool in hand, you can never go wrong with us. Let us work our magic on your e-commerce website today!