“Branding demands commitment; commitment to continual reinvention” – Richard Branson Brand management is a continuous path to reinventing yourself, as a creator, and the brand you’re committed to. It’s an exciting, adventurous and somewhat dangerous journey that requires you to be always curious, hyper-attentive, well-aware of possible pitfalls, and well-prepared for problems. Brand management is…
It’s a simple guide for marketers and product creators aimed to help you navigate MVP marketing. Here I’m sharing my experience-based practices and approaches. You could often hear that a minimum viable product isn’t a product but a process. It’s very true. A minimum viable product is an idea deployed within minimum functionality to communicate…
Digital product creators all over the world are bothered by the same question – how to build for continuity? How to create a product loved not only for a while but conquering customers’ hearts over the decades. The answer is simple. Most of them come to the point that product-thinking is problem-solving. Indeed, a successful…
“At the end of the day, your job isn’t to get the requirements right — your job is to change the world.” – Jeff Patton, Product Consultant Living for only getting profit has no much sense. Life and work have more meaning when you do something, not only to get paid but also to bring value to…
It’s never too late to innovate. You can start innovating your business right now. No time or money is needed to fother the initial marketing innovation. Everything starts from realizing that the change is required if you want to see your business thriving and evolving even during a recession. Once a seed of innovation is…
The article by Dima Venglinski, Founder and CEO of Fireart Studio Follow these proven strategies to create a successful investment pitch deck – with recommendations on how to avoid missteps when introducing an idea to a funding organization or angel investor. Every great product starts with a brilliant idea – and searching for people, resources…
