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We have paid a lot of attention to the functional layer of technology, slightly forgetting about its emotional one. Technology is constantly integrating into every aspect of our lives. Emotionally intelligent interactions with our devices are shaping the future of our mobile devices.

Emotionally intelligent design has positioned itself as one of the best mobile UX design principles and practices. It’s not about just evoking emotion, but also about considering it in all its unique forms when we experience technology.

How do we design technology that prioritizes a connection on an emotional level? Let’s draw on the hallmarks of emotional intelligence to create a meaningful approach to emotional design that moves beyond delight.

Emotional intelligence: a new meaning

Per Google, emotional intelligence is the capacity to be aware of, control, and express one’s emotions, and to handle interpersonal relationships judiciously and empathetically.

However, recent technological progress has made it possible to incorporate emotional recognition into mobile apps. This has given the birth of a new meaning for the concept of emotional intelligence. Artificial Intelligence (AI) paired with emotionally-intelligent technology is shaping the mobile experience of the future.

Why are emotions important for business?

Emotional intelligence is one of the most important skills allowing us to interact with each other. You might not notice it, but we are applying it almost everywhere: from ordering a pizza to communicating with our loved ones.

So, how can we ignore such a powerful thing which influences people? Especially, when it comes to business? Everyone working in marketing knows that emotion sells. Emotion implemented in design can have a deep effect and make your mobile app stand out among others. Keep in mind that we are designing for humans; we are designing for the overall experience.