Social media platforms have become more popular worldwide. The number of users recorded since 2011 has more than doubled to a total of 2.62 billion in 2018. Experts expect the number to continue rising to reach about 3 billion in 2021. This is due to the creation of more social applications that can be used by various individuals.
All these statistics show how important communication has become. More and more people are joining social media platforms to be able to get easy access to information and get in touch with friends. Investing in social networking app design will enable you to join the many successful social media networks such as Facebook, Twitter, etc.
Importance of a high-quality social media app design
Before we can proceed to identify how to design a social networking app, let us first understand why design is important. Although the number of features you add to a social application is important, users will primarily focus on the base design.
Does the navigation help the users perform the functions they want to? Does the application lag when it is being used? A great design focuses on providing the best possible user experience for users. After making sure of this, you proceed to add new features to your design, for example, video call capability.
When you successfully design a social media app, you have a good chance of making money with it. This is usually done by advertising for various businesses.
Another way you can benefit from your application is by selling it. You will be able to make a lot of money from a well-designed popular site; for example, Facebook bought Whatsapp for a whopping 19 billion dollars in 2014.
Create a great social network app design with these 5 tips
The fact is that creating a mobile app design is not easy. However, it can be simplified when you know the basics, which act as a guide to help you accomplish your final goal. The following tips can help you design your own social media app:
1. Focus on mobile devices
The number of smartphone users will reach 2.7 billion by 2018. It has also been established that more people prefer to use mobile devices to access their social media than desktop computers.
As a developer, you should immediately begin to think about smartphones and other mobile devices. We spend more time online on our mobile devices because we can easily take them everywhere we go.
Consider the leading operating systems when you build your application. Currently, the most popular operating systems are Android and iOS. It is your responsibility as a designer to understand the major difference between the two. This will further help you provide an optimum experience for users on each platform.
2. Check trademark colors
When you think of Facebook, for example, one of the first things that come into your mind is the logo. This logo has the deep blue color which has become part of the identity of the social media platform.
This is also the case for other social media platforms, the green for Whatsapp, and blue for Twitter and the rainbow color scheme for Instagram. You can create a social media app design that will be attractive to users by paying attention to the colors you use.
In the examples previously stated, you can go either of two ways. Most social media apps prefer to use a solid color in their logo. You can also be creative and mix a few colors. Most social media applications use white as a background color. However, some can offer users the opportunity to change it if they want to.
3. Opt for a simple navigation as it is the best
When it comes to designing the navigation, the minimalistic approach is always the best one. The problem with creating navigation with many features is that it can become too complex for the user to keep up.
The best way to avoid this is to make sure you have simple navigation from the get-go. Because you are primarily designing for mobile phones, focus on a navigation that permits single hand manipulation.
Make sure all your icons and buttons are placed in the best part of the screen to enable the user to easily identify them. Your navigation should deliver at every step of the user’s experience with your application.
4. Figure out modes of communication
People primarily use social media applications to facilitate communication with each other. Nowadays, there are various ways in which social media platforms have made it possible for their users to get in touch with each other.
The most common way is the direct message. Most, if not all, social networking applications have this feature. In more recent years, more features have been added to social media applications which make them even more enjoyable for users. Some of these features include:
- Video call capability,
- Audio call capability,
- Recording voice notes,
- Adding various filters to images and various tools for self-expression,
- Capability to send audio and video files.
In order to have one of the best social network app design, you should know about all the trends.
5. Do budgeting right
So, how much does it cost? If you have identified your target audience and figured out all the necessary features of your application, the next step would be building it. However, you cannot build an app without a budget. You have to understand, or at least have an idea of, the cost to design the social media app.
Developing a social media app is not cheap. For example, an application like Whatsapp may cost you around $50,000 or more. These numbers are for creating an application that would immediately rise into contention with the biggest players. However, starting a much simpler application will cost you a lot less, starting from $15,000-$20,000.
5 examples of the best social network applications design
A good way to make sure your custom application is popular among users is by following popular examples. The design process can sometimes be difficult.
You can run into a few roadblocks from time to time. During these periods, you will require some motivation. By identifying your target audience, you can look for other similar apps that are currently doing well. So let’s look at some of the best social network application designs that can act as good inspiration:
Planoly is a social network application designed, especially, for marketers. This application has a very simple navigation that is very satisfying to the user.
You will have the ability to visualize how your pictures will look collectively before posting them on Instagram. This application can help social marketers focus on the bigger picture instead of looking at each picture individually. Therefore, users are able to save a lot of time.
Clips is an application developed for iPhone users. This app enables users to do the following:
- Share edited videos with other users,
- Send text and various graphics,
- Create live titles which promote the creation of animated captions
The navigation is creative and works well for this type of application.
Instagram is a very popular cross-platform application. Instagram users can enjoy the following app features:
- Image and video sharing,
- Chat with each other,
- Help promote business or company.
The popularity of Instagram has been made possible due to the number of impressive features which it offers to users. Navigating around the application is quite straightforward and self-explanatory.
YouTube has so many users that it does not need any kind of introduction as well. It is available on both iOS and Android platforms. The following features can be found in the application:
- The use of red, which has become the trademark color of YouTube,
- Content is well arranged,
- The navigation is effective,
- Enables the sharing of video content.
LinkedIn is another widely used platform created for professionals. It connects users from various countries globally. Professionals worldwide can now use it to showcase their qualifications and any services they provide. The app has the following impressive features:
- Clean and user-friendly design,
- A navigation that is easy to figure out,
- Users can easily operate the application.
Creating your own social media app is not as difficult as you previously thought it was. You understand the basics and know how to identify your primary audience. We have also looked at how to design a social network app from scratch.
Although there are so many examples to get inspiration from, we have looked at a few different apps and some of the best ones that can help you get started. You can choose a few features that can be incorporated into your own application to make it popular with users. At Fireart.studio, we specialize in web and app development. You can hire us to help provide solutions to any issues with social media app design!