Nowadays, the shopping process is all about convenience, which is why online stores have reached amazing popularity among people of all ages and social groups. Each company that wants to sell something puts significant time and resources into creating user-friendly and efficient eCommerce websites.
While all segments of such sites are important, there is one aspect that is undoubtedly the most crucial for driving customers and making them happy. This aspect is creating a successful product page. This is the place where customers can actually transfer their money to you, assuming you provide enough value to satisfy their needs.
This value is not about the product or service you sell, but about the way you see it. With so many competitors from around the world and a continuously decreasing human attention span, you have to catch the customer’s eye immediately – and also hold it. This is where beautiful product page features can make a difference.
It is not always easy to find product page design inspiration, but this step is necessary for successful online businesses that concentrate on sales. Each product should be presented in such a way that the customer might obtain all the essential information about it in a couple of glances. There should be a visible title, detailed description, high-resolution pictures and a convenient button to press when ready to buy.
These features are the most important, but there are more that need to be represented on the product pages such as delivery information, ability to add a product to cart, similar goods suggestions and more, depending on what exactly you are selling. We will concentrate only on some of the aspects you need to pay attention to in order to create the best product page design that your potential customers will love:
Let us go through all these aspects and provide you with advice that can help you create exactly what you need for your product pages.
Forget about taking pictures on your table with a smartphone camera. Even if you have a good one, the quality is likely to be rough and unappealing. There are hundreds of such pictures that never sell anything, as nobody wants to buy without actually seeing a valuable product. Basically, even a very good product can be downgraded with terrible pictures.
How often do you get to see pictures that are so good that you can’t stop looking at them? This happens more often now than before, and that is because there are more designers involved in the process. To design a product page layout, it isn’t enough to rely solely on pictures. You need to have outstanding pictures. Only then your designer will be able to implement a unique style that will be known as yours (if you are lucky, of course, and if you do other things right, too).
Remember, each and every photograph should not only show the product and all of its details in a beautiful way, but also say to any potential customer – “buy me”. There should also be more than one picture showing a product from different angles or through different functional patterns, and, of course, the pictures should be consistent. Once you start with this type of light, stick to it and don’t change things. This is not something to experiment with until you have everything else figured out and implemented successfully.
There were times when most descriptions on pages were written for search bots, and we all remember the way those texts sounded and looked. Times have changed now. Buying more and more products via the Internet, people expect to obtain a very good idea about the product that they will only touch after actually buying it.
The copy that describes the item is no less important than its photos or even videos of it. All people perceive information differently, so you should give readers the opportunity to read and “watchers” the opportunity to watch.
Each description should answer such essential questions like:
The way you visually organize information is also a part of the product website design. The more structured the text is, the more potential customers usually want to go through it. Once you have their attention, go for the meaningful words, not just any words.
You have probably heard about color psychology and similar ideas. It is far from nonsense; actually, it is a big part of UI/UX design. The way colors interact on a website, the color of a logo and the way it looks with corresponding buttons, the way colors underline product features – all of this makes sense. It is not just about a visual impression, but also about meanings that are hidden under the surface.
There are many studies and materials that explain how to choose the right color for your business. For example, purple represents wisdom, blue often makes us think about innovation and pink tends to be seen as the most feminine color. So, take your time and give it some thought, too.