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Visual perception plays a key role in the way we interact with this world. Based on visual impressions, we make decisions and build our personal opinion about the environment we live in.

Considering the power of visual perception, it would be a critical omission to not use it for your web business.

Online entrepreneurs spend weeks and months trying to improve their websites and products. Striving for success, they visit various events devoted to trends and personal brand development. But still, the results are unsatisfactory. So what is the reason? Why are your competitors winning customers’ attention and you aren’t? Is it because you did not forward that chain message to 10 friends a couple of years ago? No, the reason is much more simple than you might expect. One of the primary issues you need to solve when dealing with a significant reduction in the number of website visitors is the user interface.

An Introduction to the Importance of Website UI Designs

The very first impression of your business is created when a visitor gets on your website. This impression will greatly affect their future decisions about your business.

Let’s analyze the process. An Internet user clicks on a link and a website appears on the screen. Immediately, this person can answer the following 2 questions:

  1. Do I need this website?
  2. Do I like this website?

If the products or services you offer meet your visitors’ needs and expectations, there is a chance they will either browse your website and finish with checkout or at least add it to Favorites to check out later. However, if the answer to the second question is “No, I don’t”, then you’ve definitely lost a potential customer.

The market is full of attractive offers, so the user does not have to keep on browsing an unattractive website. In most cases, a negative first impression does not lead to a purchase or deal. It is basically a bad experience for both the customer and you.

How do you fix the issue and make the visitor stay and enjoy your website? In this article, we list the top tips for building the best user interface website design and we collected the templates of the most successful applications.

Visual Hierarchy Makes a Difference

To catch the visitor’s attention you should work on the way you present every idea included in the interface. Emphasize every part of the information, from the most important and general facts to specific information interested customers need.

Place bigger elements, no matter if they are textual or graphics, in the focal point. Let the user recognize the main idea of the web page first, then proceed with more specific details. It will make your web interface design look better and hold the visitor’s attention for longer.

It’s All About Colors

Picking the right color scheme for your website is not as easy as may seem. First of all, it needs to match your brand’s message. For example, it would be a mistake to design your car rental website in bright shades of pink. The psychology of color perception has to be taken into account as well – and we mean not only the main color of your website but the color of each element as well. With the help of color, you can underline each element’s hierarchy and divide the web page into smaller pieces.

Try to include as few shades as possible into your color scheme. Let it look peaceful and natural. Do not overuse contrasts: use them for drawing attention only. Take note that darker colors tend to be perceived as “heavy”. Avoid them, or use them for emphasizing the most important things only.

Optimize Each Element

Each button and field should be easy to find and click on. If we are talking about the vital Contact Us button, it should not be hidden somewhere under tons of text or pictures. It cannot be small or colored in an unrecognizable shade.

The size of each button should permit the easy placing of the cursor on it, as well as performing drag and drop or other actions. Use bright colors to emphasize the button and its significance. Make the button ”hot”: for example, the color red is responsible for fast recognition and awakening a sense of urgency. Place the Navigation field at the top of the web page to simplify a search. Keep working on improving the interactions.

Use Unique Images

We all know that the Internet is full of photos of kittens, beautiful landscapes or office routines. But since each business is unique, it is unacceptable to violate the author’s rights, duplicate content or add standard pictures to your website. You need to either order custom photos or buy them from a content platform. Whatever option you choose, you still have to be unique.

Pick photos that draw the attention of a random visitor and an interested customer. The graphics you choose need to highlight your business specifics and strengthen your position.

Know Customers’ Desires

To get the best results, you need to clearly understand what these results should look like. The same thing can be said about visitors’ wishes.

Make sure that your website’s layout helps the customer understand each new step. Make the Checkout button easy to notice and reach. Additionally, let it lead the customer directly to completing the purchase. Each button added to the web page should correspond to its particular purpose. When your visitors need to make a serious decision, (like ordering a service or providing a payment) ask for additional confirmation. Let the elements of the interface play a particular, but obvious, role in the process.