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Are you about to embark on the adventure that is the design of your first-ever app icon? Perhaps it’s high time to revisit the old saying not to judge a book by its cover. In the rapidly changing and dynamic world of web design, first impressions can easily be the last impressions.

Therefore, you need to make sure your app icon represents you phenomenally. With years of experience in the field of web design, we at Fireart Studio have had the chance to work with a lot of different clients. This enabled us to receive serious client and user feedback, especially when it comes to important brand identity materials such as icons.

Of course, you shouldn’t take our word for it, you can take a look at some of our work – it speaks for itself.

Having said this, we also believe in delivering untapped value to our readers and, of course, our clients. That’s why we’ve taken the liberty to explore the topic of app icon design and how to make it pop out amid the turbulent competition.

Principles to Consider for App Icon Design

Right off the bat, you’d have to understand that everything in the field of web design comes with certain principles. Previously, we’ve looked at some of the pillars for UI design and now, we’ll tap into the fundamentals of app icon design.

In short, these are the things you’d have to keep at the top of your head:

  1. Scalability
  2. Recognizability
  3. Consistency
  4. Uniqueness
  5. No words

An icon needs to scale properly, while it also needs to be recognizable. It has to be consistent with your overall brand-building strategy, while also unique on its own. And, of course, no words – that’s a must.

Most of these speak for themselves, so let’s go ahead and jump right to the tips of creating an app icon that will stand out.

Tip #1 Simplicity is Important But Not at All Costs

Everyone’s always talking about how app icons have to be simple and straight to the point. That’s true. Well, for the most part.

It’s not necessary to sacrifice your brand’s uniqueness in order to create a simple app icon design. Instead, take an extra step forward and think outside of the box. If your brand has certain strong brand-building elements, perhaps you can re-touch them and convert them into self-explaining symbols.

Not only can this serve you good for when you’re working on an icon of your iOS application design, for example, but it can also provide an additional marketing tool – something additional to leverage on your users. Symbols are powerful, especially when they are memorable. Take advantage of that.

As an established UI design studio, we always attempt to go the extra mile. This allows us to capitalize on bright ideas, which is especially important for the process of app icon design.