Today, the development of a web resource is one of the marketing strategy priorities of a company that goes online. And since a newly-established firm often starts its activities with a limited budget, it makes sense to answer the question of whether it is worth saving on the custom web design cost or is this when the investment will pay off with a big profit.
Here you will find some basic ways of creating websites that are different in their essence and approach to development.
CMS (Content Management System), generally speaking, is a kind of ready-made visual and software shell that the user can fill with the necessary content, as well as change and customize it at will. The most popular solutions are WordPress, Joomla, Drupal, OpenCart, and others. CMS provides different opportunities for creating websites of any complexity. Thus, you can create your website from scratch if you have the necessary skills or use a ready-made template.
If you want to make your own customized website relying only on your skills, you should know that it is a complicated, time-consuming process, requiring knowledge of programming languages, design, behavioral factors, marketing analysis, and skills of content strategy development.
As for the pros and cons of this approach, the first include:
The drawbacks are:
If you are unable to invest your time and labor, use built-in templates. The advantages of this approach include:
There are also some drawbacks:
Thus, it is still a question of whether it is reasonable to use such a templated solution. On the one hand, to create a startup, it will be an economical and profitable option. On the other, if you want to get a multifunctional and working web project that can achieve your goals, the opportunities provided by standard solutions will be rather weak.
Buying a ready-made digital solution includes a management system, so you get a ready site (not a template) that needs to be filled with your content (phones, addresses, details, products, and so on). Typically, the company-seller also provides content transfer services. This is the best option for building a website under the following conditions:
With all the above options, you need to decide which option suits you best. It all depends on your needs, your budget, and your skill level. If you have a limited budget and want to master some skills, start with a website builder. If your priorities are set differently, and you prefer to pay a reasonable price to design a custom website created specifically for your requirements – then you should contact a web agency.
Customized design is a great alternative to the above-mentioned methods of website creation, and you can get all its benefits by contacting a freelancer or an agency.
If you choose one of these options, you will be able to get:
To get all these, you are free to contact a freelancer or an agency but let’s consider the pros and cons of each decision.
The benefits of cooperating with a freelancer include:
There are also some drawbacks we should tell you about.
Fortunately, you will never face these problems working with web agencies since they have some exclusive advantages:
The design quality is one of the basic requirements for web resources. To answer the question of what is custom website design, it is not only external beauty but the proper placement of blocks, usability, individuality, creativity, and modernity. Let’s consider the top benefits of custom web design to prove that this is a wise solution.
A website is a powerful tool for interacting (two-way communication) with potential customers and partners in e-commerce and other fields. An attractive design forms a positive attitude among both. Before development and creation, the analysis is carried out to more clearly reflect all the advantages over competitors.
Under the conditions of a modern market, the image of a successful, flourishing enterprise is unthinkable without a corporate site. You need to develop a website that is informative, and technically and visually well-designed by a professional agency.
An attractive and competent design indirectly contributes to sales because it helps the user to tune in to the desired wave, gain confidence in the resource, and accomplish the targeted action.
We live in an era of globalization; our whole life consists of standard solutions. It also happens in business; everything is standardized. For example, the services of different banks are very similar. This process is a consequence of continuous optimization, allowing firms to reduce costs.
In the context of globalization, any feature is a great competitive advantage for a business owner. Therefore, individual designs of signs, office, logo, and website do not cease to be in demand among companies looking further into the future than others.
As always, statistics are the best evidence of any hypothesis. We have collected the following data to prove the real benefits of custom website development.