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Microcopy is the little bits of text that guide users through an experience. In apps and websites, microcopy includes things like button labels, hint text, and error messages. Often an afterthought that gets quickly added at the end of the development process, microcopy actually provides a really simple way to assist users as they interact with your product.

Microcopy is a small yet powerful copy. Don’t judge it on its size, judge it on its effectiveness. In this article, we’ll see how microcopy can be used in all sorts of functional and delightful ways.