Responsive Logos: What They Are and Why You Need One

  • Product Design
  • 9 April
  • 5 min read

As we progress further into the digital age, new tendencies tend to shape up. Screen sizes are shrinking as mobile devices become more and more popular, hence causing brands to adjust and become increasingly adaptable.

One of the central elements of your branding efforts is always your logo. However, given the above, logos are no longer “one size fits all.” Here’s where responsive logos come into play.

What is a Responsive Logo?

You can think of responsive logos as shape-shifting logos which can easily change in size, color, and complexity, in order to adapt to the place they are being displayed. As a company with strong and established experience in logo design services, we’ve identified this as being more than just a trend, even though this is how it may have all started.

However, we’ve come to the conclusion that responsive logos are becoming to look a lot less like just a fad and more like a pure practical necessity. Today, there are a lot more places where your logo has to stand out compared to ever before, and they all vary widely in terms of size.

While brands used to sick to the old-fashioned “never change your logo” rule, that’s no longer the case.

In any case, a responsive logo is one which would adjust based on the place of display. For instance, it would be one size if you open it on you a laptop’s desktop and another one if you view it on your smartphone.

We’ve already looked at how important strong branding is for growth, so let’s go through the specifications of making a responsive logo and the things that have to be considered.

How to Create a Responsive Logo?

Create Different Versions

Being an experienced logo design company, we at Fireart Studio make sure to be well prepared. So, when creating a responsive logo, one of the first things to consider is the creation of different versions.

Typically, when you break down a responsive logo of any kind, you will find at least three or four different versions of the same logo which vary in their level of detail and in size. As you are experimenting with the format, this is something you ought to keep in mind.

Remove or Add Details As You Scale

Perhaps one of the more characteristic things we’ve found out as a custom logo design company is that detail management matters a lot.

This is especially true when it comes to designing a responsive logo. As you are scaling up or down your responsive logo, you need to make sure that you are properly removing or adding details to it.

The rule is very simple – if you’re scaling it up, you ought to add elements and vice versa.

Be Consistent

As a  startup branding agency, we are commonly coming across different requests, most of which are based on nothing but myths. Hence, we took the time to debunk 10 myths that can easily ruin your mobile UX.

It seems appropriate to note that one of the most common misconceptions about responsive logos is that each version should represent a brand new logo. We’re proud to be one of the best logo design companies and we can assure you that this is not appropriate.

Throughout every single version of your responsive logo, you need to keep the common threads. Moreover, you have to link them all together. It is important to be very consistent with the fonts that you use and the color scheme throughout every variation. This is going to convey continuity and make your branding consistent.

Abstract Symbols Help a Lot

In certain occasions, when you are designing smaller versions of your logo, you may find yourself in a position where you run into a wall, so to speak. You can find out that too much of your original log has been lost.

That’s nothing to be afraid of. If that’s the case, you shouldn’t be trying to force it. Some designs are simply impossible to be simplified. The smarter move, that we as a custom logo design company would undertake, is to find a new, perhaps more abstract symbol, which properly represents the original.

Stacking and Rearranging

Remember that responsive logos are not necessarily intended to be bigger or smaller as they scale up or down.

This is another thing we’ve commonly come across as a request, being a  logo design company. Responsive logos are intended to “respond.” Hence, their name.

In some instances, you can achieve more flexibility in the way you stack your elements. Text is a prime example. Instead of removing elements altogether, you can reorganize where everything goes.

Conclusion

We’ve talked about how to create a great brand identity before. Responsive logos are definitely amongst the things that we, as one of the best logo design companies, put an emphasis on.

Of course, they are just a part of the bigger picture. All elements of your brand need to fall together like a properly aligned puzzle. This is what’s going to consolidate your presence and make your brand memorable and recognizable.
If you want us to give you a hand or you simply have some questions to ask, don’t hesitate to get in touch. That’s why we’re here for!

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