Social media has become a part of our day-to-day lives. It gives us the ability to connect with others and share information. There are a lot of advantages to social media, but it’s a rather thought place to proceed.
It takes a lot of effort to develop a working social media strategy. According to statistics, the number of social media users is going to increase to over three billion in 2021. Imagine how many potential customers might be among them.
Today social media is everywhere, which makes it affect everything. One of the things that it has an impact is web design. There are plenty of brands on social media. In fact, about 70% of users follow at least one because they are interested in the products or services that it offers. As an established company in the field of product design, we can’t just overlook this.
In order to gain the most optimized results for your business you need to be perfect in all aspects and social media is now a must. In this article, we’re going to have a look at some of the ways social media impacts web design.
Responsive and interactive design
Accessing social media from our smartphones brings convenience. We know that this is exactly what the modern consumer looks for in every aspect. That’s why it is crucial to consider responsive web design for our sites.
This means that if your business wants to use the advantages of social media, you have to optimize your website for all devices. We want to get any job done only in the palm of our hands and we want to do it quickly.
Web designers now need to create pages in a more engaging way, similar to social media in order to attract potential customers and keep the existing ones interested.
People spend about 30% of their online time on social media just to keep tabs on the stories that other people have to share. They like looking through other’s photos or take part in the daily drama. This kind of experience is going to be expected from your website as well.
Social media’s storytelling aspect made users want to engage with online media is an interesting story is presented. If you want more engaged viewers your website needs a storyline.
It is proved to be very successful to generate content between readers. Everything on social media is user-generated and consumers tend to trust that content most. In fact, word-of-mouth marketing tactic is way more trusted than any other. This is something that can be used on a website as well.
Instead of filling your page with information, you can add some reviews and comment boxes to generate customer’s voice. Keeping them filtered gives your page and your products a nice and trustworthy look.
Backlinks and social icons
In order to gain customers through social media, you need a backlink. It’s best when a website is designed to link to social media. Promotion on every platform possible is essential for a business so the ability to link your page to social media is a must.
Another thing that social media has made a staple in web design are social icons. They are a fast connection between your business and your customer’s social profiles. They also make sharing your page to other profiles easier. When included in your web design they should be noticeable, but not intrusive.
How to take advantage of social media for your website?
We mentioned some of the impacts that social media has made on web design. Now here are some ways you can add it’s benefits to your page:
Allow social logins
This makes it easier for your viewers to connect with you. You can make your login process so much faster when allowing social media users to use their Facebook profile for example, instead of filling forms of registration.
Let your viewers know which social media you are on
Make your social buttons visible, as the more visible they are, the more users are likely to interact with them. You can also add a call-to-action that asks your visitors to like or follow your brand.
Have shareable content
If a person really likes something he’d like to share it. And you know, visitors can get you more visitors, so make sure it’s easy for them to share your content on all pages.
Social media friendly web design
Consumers tend to like social media experience, so if you design your website to complement that experience, it’s more likely to succeed. Instead of a static homepage, you might like to use variable contents that feed on different sources.
Social media has impacted not only the internet but our lives. Because of that, now the everyday user looks for inter-connectivity and a good way to deliver that to him is to create a website that reflects social media experience. This only shows how huge the impact it has on web design.
Your website has to be the mirror of your business. It needs to be showcased all over the web in it’s an authentic way. Hopefully, we gave you the idea of how much social media has impacted web design and why your business needs social networking platforms.