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If you’re in the mobile app space, it’s important to understand the various methods for marketing your app. Getting your app discovered is one of the biggest issues facing mobile app publishers today. Don’t you believe to us? Then you will definitely believe to the stats.

According to Statista, there are over 2.6 million Android apps in the Google Play store and over 2 million apps in Apple’s App Store, used by approximately 3 billion smartphone users worldwide, which these figures growing every year.

We’d like to share with you one very important technique that continues to be overlooked by most – app store optimization (or ASO for short). App Store Optimization (ASO) is known by a few names, including App Store Marketing and Mobile App SEO.

Whether you are new to app store optimization, or keen to refine your approach to ASO, this post will shed some practical insights which are proven to maximize app store success.

How does the ASO work?

Let’s start with the main factors that influence your mobile app success:


You need to be aware that a keyword placed in the title should be the heaviest to make your application easily searchable. If you have asked yourself before if it’s worth to put the keyword in the title, we will definitely answer – yes!

Believe us, it’s really worthy of the long hours of keyword researching because changing your title often to include different keywords can be detrimental.

As your app begins to rank higher and gain more reviews, news of your app will begin to spread by word of mouth. If you change a title you can make it more difficult for word to spread bout your mobile application.


So, as we mentioned above – don’t save your time when it comes to the keyword research. The more relevant keywords you’ll choose the better your application will rank in the search engine. The best practice here is to research what your competitors are doing. This will help you realize how your application can compare week to week.

App description

No matter you designed an application is for iOS or Android, its description plays a significant role like a website’s landing page.

If you’ve brought your potential buyer this far, you want to be able to close the deal and make the sale! App description and page within the app store are important parts of the app store optimization.

You can start your description with the eye-catching and memorable phrase letting people see at a glance what your app is about. Try to think like a customer, it always helps. When creating a landing page for your app and its description ask yourself a few important questions:

  • What does your app do?
  • What problem does it solve?
  • How will it make the buyer’s life easier?
  • Why is it worth the price?