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Just a decade ago, user interfaces that used animations were avoided, being most often associated with websites with pop-ups and flashing ads, but this has changed in the meantime. Today details of interaction design and animation make a fundamental difference on modern websites and in modern apps. This mindset shift is clearly expressed in the Zurb’s quote:

“We’re no longer just designing static screens. We’re designing for how the user gets from those screens to actually view content.”

If we are to design better digital products, then we need to embrace the interactive nature of the app and websites from the very beginning.