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Just a decade ago, user interfaces that used animations were avoided, being most often associated with websites with popups and flashing ads, but this has changed in the meantime. Today details of interaction design and animation make a fundamental difference on modern websites and in modern apps. This mindset shift is clearly expressed in the Zurb’s quote:

“We’re no longer just designing static screens. We’re designing for how the user gets from those screens to actually view content.”

If we are to design better digital products, then we need to embrace the interactive nature of the app and websites from the very beginning.

Why Animation Works?

Motion, by its nature, has the highest level of prominence in a user interface. Neither text copy nor static images can compete with motion. Our eyes are hardwired to pay attention to moving objects—it’s almost a reflex. We can take advantage of this with this functional animation group.

What is Functional Animation?

A FA is a subtle animation embedded in the UI design as a part of the functionality of that design. It has a very clear and logical purposes:

  • Reduce cognitive load
  • Prevent change blindness
  • Establish better recall in spatial relationships

In a human-centered design approach, where the user is the prime focus, a user interface needs to be intuitive, responsive, and human. Functional animation helps you achieve these goals.