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Nowadays virtually every company tries to stand out with the help of a website, so it may be challenging to build something really unique and special. However, everything is possible — just check our tips for creative web design and use them for your own project! So, here they are.

5 Recommendations on How to Make Creative Website Designs

There are more than enough ways to create a creative website design, but we are going to provide you only with the latest trends. We want your website to be not only creative and unique but also modern. Therefore, take a look at our recommendations to keep pace.

1. Make the starting page intriguing

It is always important to provide your users with valuable and interesting content, but it doesn’t mean you have to put it all out right on the starting page. No, be laconic and a bit mysterious — design the starting page of your site in a way to make users scroll down or press a button to discover more. For instance, you can use a catchy full-screen picture or video as a background, and equip it with a button saying something like “Click me”.

This seems to be simple, but there are still several things to keep in mind. First of all, images and videos of low quality are not allowed. That’s an obvious fact. Then, an image or video should be intriguing, but logical at the same time. For example, using pictures of kittens for a website devoted to auto parts is not really a good idea. So, when being mysterious, remember two main rules: high quality and logic.

2. Go for Parallax scrolling

Parallax scrolling means that a website changes as users scroll down, and this method is very popular nowadays. That’s obvious because it has a lot of benefits. Here are some of them:

  • Parallax scrolling keeps users entertained and, therefore, engaged, so they spend more time on the site.
  • Parallax scrolling allows users to explore your product or service better. Videos and animations are a great thing, but Parallax scrolling is an innovative and vivid way to present your offer and let users interact with the site.
  • Parallax scrolling is a great way to tell a story, as users are able to discover it at their own pace. Video content has no advantage like this.
  • Parallax scrolling can lead to the call-to-action button. Just place it at the end of the scrolling way, so that users won’t miss it. If your site and Parallax scrolling, in particular, are really creative and special, they will definitely press it to discover more.
  • Parallax scrolling looks much more interesting than traditional design, so your website will have pretty high chances for standing out from the crowd.

3. Use gamification

Gamification means integrating game mechanics into your website. It is a reliable and fun way to motivate users’ participation and increase engagement and loyalty. Gamification often involves rewarding users for taking certain actions. It works exactly like in video games — they “complete a level”, get a reward, and go to the next one. As a reward, users usually get discounts, upgrades, etc.

However, rewards are not something mandatory-you can simply use gamification to tell your users a story, they will just go through it in a bit of a different way. We will give you some examples of creative website designs, so you will see what really cool gamification should look like.

4. Use animation

A website filled only with text is extremely boring, and users won’t spend a lot of time there. That’s why it is important to use videos, images, and other interesting types of content. The animation is another great option, as adding a bit of movement to the image helps to attract users’ attention, and inspires them to stay, at least for a while.

You can use both constant animations and those which are triggered by scrolling or hovering over an image. Both options are good but don’t fill the pages only with constant animations. Movement everywhere around is likely to distract users from the content and, what is even worse, irritate them.

Another important recommendation related to animations is filling them with a purpose — let the animation support a message you want your users to understand! Animations with no sense also work sometimes, but be careful with them — they can work as a useless distraction.

5. Keep the navigation special

Hamburger menus and search bars are classics that always work, but if you want to impress your users, you should go further. Here are some variants for you:

  • Use horizontal navigation — this trend is getting popular nowadays. It is a nice choice for portfolios and other things like this.
  • Create a catchy stylized menu instead of a traditional hamburger one.
  • Design a huge one-page website and let your users explore everything on their own. However, in this case, it is important to make sure that such a site is convenient and easy to use.
  • Try Metro style — it is splitting a homepage into several blocks, so users can choose one and then move across the site. It is a nice solution for portfolios, online magazines, product pages, etc.