Nowadays virtually every company tries to stand out with the help of a website, so it may be challenging to build something really unique and special. However, everything is possible — just check our tips for creative web design and use them for your own project! So, here they are.
There are more than enough ways to create a creative website design, but we are going to provide you only with the latest trends. We want your website to be not only creative and unique but also modern. Therefore, take a look at our recommendations to keep pace.
It is always important to provide your users with valuable and interesting content, but it doesn’t mean you have to put it all out right on the starting page. No, be laconic and a bit mysterious — design the starting page of your site in a way to make users scroll down or press a button to discover more. For instance, you can use a catchy full-screen picture or video as a background, and equip it with a button saying something like “Click me”.
This seems to be simple, but there are still several things to keep in mind. First of all, images and videos of low quality are not allowed. That’s an obvious fact. Then, an image or video should be intriguing, but logical at the same time. For example, using pictures of kittens for a website devoted to auto parts is not really a good idea. So, when being mysterious, remember two main rules: high quality and logic.
Parallax scrolling means that a website changes as users scroll down, and this method is very popular nowadays. That’s obvious because it has a lot of benefits. Here are some of them:
Gamification means integrating game mechanics into your website. It is a reliable and fun way to motivate users’ participation and increase engagement and loyalty. Gamification often involves rewarding users for taking certain actions. It works exactly like in video games — they “complete a level”, get a reward, and go to the next one. As a reward, users usually get discounts, upgrades, etc.
However, rewards are not something mandatory-you can simply use gamification to tell your users a story, they will just go through it in a bit of a different way. We will give you some examples of creative website designs, so you will see what really cool gamification should look like.
A website filled only with text is extremely boring, and users won’t spend a lot of time there. That’s why it is important to use videos, images, and other interesting types of content. The animation is another great option, as adding a bit of movement to the image helps to attract users’ attention, and inspires them to stay, at least for a while.
You can use both constant animations and those which are triggered by scrolling or hovering over an image. Both options are good but don’t fill the pages only with constant animations. Movement everywhere around is likely to distract users from the content and, what is even worse, irritate them.
Another important recommendation related to animations is filling them with a purpose — let the animation support a message you want your users to understand! Animations with no sense also work sometimes, but be careful with them — they can work as a useless distraction.
Hamburger menus and search bars are classics that always work, but if you want to impress your users, you should go further. Here are some variants for you: