The benefits of a good landing page are unparalleled. When designed and created properly, landing pages boost your SEO ranking, they can create anticipation for your new products or services, enable you to collect valuable user information, improve your advertising efforts, increase conversion rate, and so forth. The list goes on and on. However, as effective as they can be, land pages are also not as easy to create. And a poorly designed one can bring about more issues than benefits.
There are a few basic tell-tale signs you can look for to determine whether or not your landing pages are performing properly:
Your landing page needs to convert the traffic coming to it. According to a recent study, the average conversion rate across industries is 2.35% where the top 25% are converting at 5.31% or higher. These numbers aren’t insignificant. They highlight the importance of a properly designed and optimized landing page.
The incoming information from your landing page can include a variety of things based on your business needs. Login information, personal details of your visitors, preferences, and whatever else you need to grow your business – this can all be collected conveniently from a well-devised landing page.
As we’ve entered the new 2019, below you can find a few helpful tips on how to design an effective landing page that gets the job done.
Let’s start off with something that’s not a designing tip in particular but more of a general rule of thumb. The internet is saturated with guides on how to create an effective landing page, how to design it, what information to include, and so forth.
One thing most of them have in common is they’d all provide general guidelines. For instance, a lot of the guides will try to convince you that a clean, simple design is what you should go for. While this might be the case for certain industries, it’s definitely not true for all of them.
Remember – it’s not you who’s making the rules – it’s your audience. So if you’re targeting a group of people who’ve shown to convert better to a cluttered and stuffed landing page with thousands of words in copy, by all means, go for it.
Your call-to-action (CTA) is arguably one of the most important components of your landing page. As such, you want to make sure that it really pops off. When you’re encouraging your visitors to fill out a certain form or to click on a certain button, you want to make sure that this element sticks out. What’s the best way to do it? Colors, of course. By using complementary and contrasting colors you will be able to direct the visitor’s attention to wherever you want it. Take a look at the following design.
It’s clean and it makes perfect use of contrasting colors. While the entire page takes advantage of blue and white hues, the submission form button is bright pink, which allows it to pop up splendidly.
There are various design principles for conversion rate optimization but one thing you’ll find they have in common is they all stress the importance of proper imagery. Pictures are what’s going to capture a lot of your visitor’s attention and you want to convey the best, most coherent message you can. When used properly, pictures can increase the time your visitors spend on your landing page. Consequentially, this will improve your chances of them converting.
Take your time when selecting the pictures for your landing page. Make sure they are of the highest quality but also make sure they fit the design pattern of your landing page. The main objective of your pictures is for them to be relevant, high-definition and be of a quality that will certainly turn heads.