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To run a business successfully, you need to have people know about it. Of course, there are many professional marketing specialists and promoters who can deliver information about your company to your potential clients’ doorsteps. In order to do this successfully, they should have reliable materials that attract attention and don’t allow people to simply close the window on you and your offer.

There are millions of ways to attract attention, but how many of them can you use to draw customers to your business? One of the good ways (and appropriate, too) is to create a website with a video background. It almost never fails when it comes to drawing somebody’s attention because human nature subconsciously makes us look at moving objects – and not just look, but pay attention to, as well. Grabbing that attention can be enough to deliver the message about your products or services.

Here, we will show you 11 examples of adding a video background to a website to make it more engaging. What you need, to start is a looping video that is connected to your eCommerce project and can help you sell what you are trying to sell. Below you will see examples of videos that look good and help people get the message of the website in a beautiful package.


After a couple of seconds on the homepage of this website, you can understand what it is about. Cute children in the background video perform some adult tasks while a timer keeps track in the foreground. In this theme, the video performs a storytelling function, which means that you realize what the service is and how it can be used right away without actually reading the description. Not only is it informative, but also engaging. No doubt that most web surfers chose to scroll down and read some more about this productivity tool (we sure did!). Also, this is a reminder that professional services can still be funny and engaging without losing sharpness.

2. Films by Brett Johnson

The background video of this website is performing a different function, compared to the previous one. It doesn’t tell a story, nor does it explain anything; however, looking at it and seeing the word ‘creative’ in the same screen makes perfect sense. It does look creative and suits the situation. Some creative agencies should definitely pay attention to this idea. It is very likely that potential customers looking for creative services will stop to learn more after they see such an introduction.

3. Creative Quarter

This website makes you want to watch its background video several times before you realize that it’s looped. Not only is it good-looking, but it also makes sense from a practical point of view. The product here is sort of a co-working space with accompanying services, so it is quite a smart approach to show the benefits of the space right on the first screen. The video tells us that:

  • The location has a great interior design
  • Big windows have a view (most people don’t make them big unless there is something to show)
  • There is enough room for many people
  • Both private and public spaces are available

Did you look at this homepage and think that it looks like a place you’d like to visit or work from? That means that this approach to design is likely to bring success to the company. Well done!


The design of this website is extremely compelling, and makes you want to learn more about the services provided by the company; however, note that the necessity of digging deeper to understand what it is all about can also be seen as a disadvantage. Not everyone has enough time and motivation to spend extra minutes just to get a general idea. By the way, making a website responsive is also a great idea.

5. Neapolitan Pizzeria & Birreria

Don’t visit this website when you’re hungry! If you do, you may still salivate upon seeing an assortment of delicious-looking pizza. If you’re thinking about a video background on your website, this is a great example of implementing this design feature. Anyone opening the site understands what it is about, and becomes a potential customer right away (unless it’s someone who really hates pizza).