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Project Overview

Illustrations for Google Play Games

We’ve got a task to create a set of digital illustrations for game categories on Google Play Games. They have been purposed to turn user experience into an exciting journey in the gaming world.
Our team has been happy to face this challenge and create visuals that are the first element you can see in a user interface when entering Google Play Games. They are placed near the gamer’s achievement level, top scores, and recent activity.


The user interface design for game genres

What’s done?

The illustrations transfer the mood and ideas of the top game categories. Every game has a cover image that reveals the main concept of this exciting experience.
We’ve attempted to create unique illustration themes that allows users to see a game idea at a glance. All pictures express a particular style and dynamics.


Character design

Another task has been to create distinctive characters for Google Games in order to “humanize” user experience and set strong associations with each game.
Every character design conveys the mood of a game and its specific message through different stylistic elements in the image.


Collection of user avatars

Our graphic design team has created a collection of user avatars to make Google Play’s user experience even more personalized. This task has required us to take an even more creative approach. We’re happy to introduce these eye-catching and memorable online identities. Our illustrators have created images of multi-colored animals, monsters, and aliens to hint at human emotions without identifying them with real people.


Interface design that supports different screen sizes

We paid special attention to the adjustability of the illustrations. The design looks great only if it is well-optimized for different types of devices.



Color palette

Choosing colors for these illustrations, we’ve been inspired by bold color statements juxtaposed with the muted environments of the contemporary architecture, road signs, pavement marking tape and sports courts.

We believe that urbanism may be beautiful and get inspired by dozens of perfect color combinations hidden in the city jungle.