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Starting with the design concept

Designing your own character from scratch can be a tricky beast to tackle. Here is how our team has taken up this challenge and designed a character able to get people’s attention. Meet Rocco the Rhino – strong and hard-working, but not a superhero!

Who is Rocco the Rhino?

When starting out on the character design, we didn’t get caught up in the details. Instead, we decided to define the character features we’re trying to communicate. Rocco the Rhino had to be strong and visually lightweight, confident and amiable at the same time. We believed that paradoxical mix of features would be able to win the audience’s heart.

The sketching stages

After we defined Rocco’s personal features, we started creating loose sketches with movement, acting, and flow. Our graphic design team believes that a key tool in character design is the line of action that helps create an efficient narrative and convey the movement. That’s why we first captured the poses for Rocco the Rhino and revealed the direction of the character design.

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That was a long way. But, we passed it fast. To understand the emotion of Rocco the Rhino and see a line of action we turned him into a silhouette to check if we needed to make his gestures more clear.

Voilà! Meet Rocco the Rhino – strong and hard-working, but not a superhero

Our graphic designers tried to achieve a pleasing balance between complex and simple, life and movement – everything within one character. Now, even a neutral pose can lead the eye by applying such an approach.


Our design efforts have resulted in a distinctive character who can have different moods and can appear in various places and situations.


A gentleman or the tricky guy – Rocco the Rhino has different images and moods, but he still is the same kind rhino, created initially.


Rocco the Rhino is hard-working and reliable, but he still is funny and humorous.


He is hard to rain and wind. A strong and powerful rhino that continues to go ahead, despite all circumstances in order to achieve his goal.