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Theorem Reach



We have started transforming an online presence of Theorem Reach by redesigning a logo. After a fast and exciting brainstorming, we have created the concept of a new logo.



Core concepts

mobile data reach research development monetization marketing surveys















Survey Wizard

The Wizard is the main hero, a character that represents Theorem Reach and guides the user throughout a process. He is funny and somewhat amusing. We’ve used this image to humanize a brand and show that it cares about customers.

Girl Developer

She is the Wizard’s friend. She is brave, smart, and geeky about technologies. Her primary mission is to be a warrior in the anti-advertising wars. She has two images – a casual look and the warrior’s one. This character is associated with development-related topics and is aimed to tell a user about the technical side of an app and its main features.

Boy Researcher

The boy-researcher is the Wizard’s friend too. He is a curious and cool professional. The boy has two looks – a casual one and the image of an archer in the anti-advertising wars. This character often appears on the screen related to marketing, studies, and communication with users.

Website UI/UX design

We have created a UI/UX design for a website. It transfers the company’s primary goals and values and lets users understand how TheoremReach can help them monetize apps.

Profiler survey

When users interact with TheoremReach for the first time, they are asked to take a survey. Most of the questions are related to the user’s background and provide a company with information that allows doing only the most relevant surveys in the future. After taking a profiler survey, users get to a page with Campaigns where they can select surveys from a list and earn in-app currency.

Brand storytelling

We have created a completely new brand story illustrated with eye-catching characters that draw the user’s attention and instill powerful associations with TheoremReach.

Mobile UI

Here is how TheoremReach looks
for mobile app users.

Developer dashboard

In TheoremReach, you can access a dashboard that allows monitoring and analyzing revenue generated from your mobile applications.