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Theorem Reach

Logo

Redesign

We have started transforming an online presence of Theorem Reach by redesigning a logo. After a fast and exciting brainstorming, we have created the concept of a new logo.

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procces

Sketches

Core concepts

mobile data reach research development monetization marketing surveys
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Colors

Styleguide

colors

#22134a

#00dfed

#9854fc

#4b17b1

#ff018d

#e1eaff

gradients

#22134a#752ee5

#00dfed#00beed

#22134a#752ee5

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Characters

Survey Wizard

The Wizard is the main hero, a character that represents Theorem Reach and guides the user throughout a process. He is funny and somewhat amusing. We’ve used this image to humanize a brand and show that it cares about customers.

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Girl Developer

She is the Wizard’s friend. She is brave, smart, and geeky about technologies. Her primary mission is to be a warrior in the anti-advertising wars. She has two images – a casual look and the warrior’s one. This character is associated with development-related topics and is aimed to tell a user about the technical side of an app and its main features.

Boy Researcher

The boy-researcher is the Wizard’s friend too. He is a curious and cool professional. The boy has two looks – a casual one and the image of an archer in the anti-advertising wars. This character often appears on the screen related to marketing, studies, and communication with users.

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Website UI/UX design

We have created a UI/UX design for a website. It transfers the company’s primary goals and values and lets users understand how TheoremReach can help them monetize apps.

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Profiler survey

When users interact with TheoremReach for the first time, they are asked to take a survey. Most of the questions are related to the user’s background and provide a company with information that allows doing only the most relevant surveys in the future. After taking a profiler survey, users get to a page with Campaigns where they can select surveys from a list and earn in-app currency.

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Brand storytelling

We have created a completely new brand story illustrated with eye-catching characters that draw the user’s attention and instill powerful associations with TheoremReach.

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Mobile UI

Here is how TheoremReach looks
for mobile app users.

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Developer dashboard

In TheoremReach, you can access a dashboard that allows monitoring and analyzing revenue generated from your mobile applications.

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