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Real photographs look great but, in some situations, they might not be perfectly in style or ‘on brand’ with your business. In such cases, illustration in web design can be of great assistance. The idea behind such layouts is that the visual elements are all made by drawings, not by cameras.

To create something impressive, you might need some illustration website design inspiration and, for that purpose, we gathered up the best examples of illustration in one article so that you can see how fantastic it can look. Review our 15 examples below to appreciate the illustrative material and get inspired for your own project.


These graphics might seem simple, but they are very well thought-through. The concept of funny people performing actions in the background works pretty well for software apps. They don’t distract too much, while making the page somehow warmer and friendlier, and giving you the sense that you want to download that specific app.

2. Bank of England

This surprisingly fun website with graphics belongs to the Bank of England. There are probably not many people who expected such a conservative institution to use this modern and standout approach. Luckily, they tried – and we can add them to our examples of illustration in web design

3. Future living

Try clicking on the picture here. Isn’t it great to be able to interact with the picture in such a direct way? Staying on one page, you get the whole story told by a single illustration. This is a wonderful idea.

4. Got Milk?

This illustration was made by one of our designers in Fireart.Studio for a social campaign. The theme is light and modern, perfect for the fast-moving world.  This technique works perfectly well when you want to add some new charm to older concepts.

5. The Last March

Check the mind-blowing story behind the iPhone wallpaper. Bright colors, cool characters, built-in video links – everything makes you want to interact with it. Once you start interacting, there’s no way to stay indifferent to the message.

6. Lapin

This is a good example of how attractive illustrations look on websites. You might want to consider using illustrations of your products instead of pictures that everyone is accustomed to. That might be a huge piece of work, especially if you sell more than fifteen different items. The result, however, might be worth it as people tend to remember beautiful and unusual presentations.