Over the past several years, augmented reality (AR) technology has established a home in entertainment, marketing, education and many other industries. The use of AR apps in the enterprise will grow to $2.4 billion in 2019. On the flip side, augmented reality also brings a lot of challenges for designers. Today most experienced designers have got skills in designing web and mobile apps, but these skills aren’t always applicable for immersive AR experiences.
This article will look at how AR is affecting UX, and how UX designers can rise to the challenge of designing engaging augmented user interfaces.