Best E-commerce Website Design Examples for 2024 Best E-commerce Website Design Examples for 2024
Review: 5- 5 5 Best E-commerce Website Design Examples for 2024

Best E-commerce Website Design Examples for 2024

By Industries
25 Jan 2024
14 min read

What a time to be alive! Today, you can order almost anything online and have it on your doorstep in no time. Revenue in the e-commerce market shows an annual growth rate of an astounding 8.95%, while the number of users is expected to amount to 2.5 billion by 2028. No wonder e-commerce platforms are developing like never before, and the best e-commerce website design examples make a solid chunk of orders for design agencies. 

But what kind of design and UX features do modern users of e-commerce sites crave? Below, you will find the most successful examples of eCommerce websites from e-commerce app development companies to inspire beautiful, highly effective, and competitive platform designs for your business. Enjoy!

7Amazing Ecommerce Website Design Examples
Illustrated by Fireart Studio

What are the e-commerce website design principles?

When developing the UX of modern e-commerce sites, designers must focus on integrating logic, consistency, and foreseeing consumer behavior. It is also necessary to prepare for the possible changes that can be expected. For example, the reign of AI and machine learning in predicting customers’ buying behavior is dictating the e-commerce designs today,  

Being visionary is important since UX/UI ecommerce website trends change quickly, and user requests are growing. Plan your e-commerce outlet so UI design changes do not disrupt your e-commerce web development structure.

We’ve collected some incredible illustrations of eCommerce websites from a global group of designers. Start preparing for the perfect eCommerce web design today with this e-commerce website design inspiration.

Best e-commerce website design examples

A website is a sales tool that showcases your identity, helps people recall your brand, and assists potential customers in deciding if they have found the correct information. These elements are conveyed through design features such as color, shape, and more.

The main difference is in the logic in which these sites are built. Depending on the purpose of an e-commerce site, you should carefully consider the logic of interaction and user experience, the specifics of the user behavior, and the market. 

See the examples below and learn how the best e-commerce website design examples help these leading companies tell their brand’s story.

1. Amazon

Website:  Amazon

Amazon’s website is a prime example of an effective online marketplace, known for its vast product range and innovative features like one-click purchasing and personalized recommendations.

What you can purchase: A vast range of products, including electronics, books, clothing, groceries, and much more. It also offers digital services like Prime Video, Amazon Music, and cloud services through AWS.

Target audience: Broad, catering to virtually anyone looking for online shopping or digital services.

Brand representation in website design: The design is user-friendly, focusing on straightforward navigation and quick access to a wide range of products.

Web design trends: Amazon uses a customer-centric design, prioritizing easy searchability and convenience.

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2. Walmart


Walmart’s website showcases how a traditional retailer can integrate digital and physical shopping experiences, adapting to modern consumer needs​.

Products and services: Walmart offers various groceries, clothing, electronics, and household items. It also provides services like pharmacy and automotive care.

Target audience: General, focusing on budget-conscious consumers looking for various products.

Website design and brand representation: Functional and straightforward, the design aligns with Walmart’s brand as an accessible and affordable retailer.

Web design trends: The website emphasizes an omnichannel experience, merging online and in-store shopping. Features like QR codes and social media elements are used for a more interactive experience.

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The Nike website is designed to enhance the shopping and buying experience with several specific design elements:

High-quality visuals: The site uses large, clear images and videos showcasing products and athletes, which helps customers visualize the items and their use in sports.

Clear navigation: Easy-to-use menus and search functionality allow customers to find specific products or categories quickly.

Interactive features: Options like customizing shoes engage customers more deeply with the product.

Responsive design: The mobile-friendly layout ensures a seamless experience on various devices.

Personalized recommendations: Using cookies and personal account settings provides tailored product suggestions, enhancing the shopping experience.

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4. Sephora


The Sephora website integrates several design elements and beauty-industry-specific solutions that contribute to a user-friendly, engaging, and informative online shopping environment for their customers:

Vibrant and high-quality imagery: Sephora uses visually appealing, high-quality images of products and models, which effectively helps showcase the textures and colors of beauty products.

Virtual try-on tool: An innovative feature allowing customers to virtually try on different makeup using their camera, helping make informed purchase decisions.

Personalized recommendations: The site offers customized product suggestions based on customer preferences and past purchases, enhancing the relevance of the shopping experience.

Detailed product information and reviews: Each product page provides comprehensive information, including detailed descriptions, usage instructions, ingredients, and customer reviews, aiding in educated purchasing decisions.

Beauty insider program: A loyalty program that offers rewards, special discounts, and exclusive product access, encouraging repeat visits and purchases.

Interactive beauty quiz: Sephora features interactive quizzes (e.g., for skincare or foundation matching) that help customers find products suited to their specific needs and preferences.

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5. Apple


The Apple website employs a range of design elements and features that significantly enhance the customer buying experience for tech and electronics shoppers:

Minimalist and sleek design: True to Apple’s brand, the website features a clean, minimalist design focusing on sleek visuals and easy navigation.

Interactive customization: For products like the Mac or Apple Watch, the website offers interactive customization tools, allowing customers to choose specifications, colors, and accessories.

Detailed product information: Each product page provides in-depth information about features, specifications, and prices, along with comparison tools.

Integrated support and services: The site integrates Apple’s support, including direct links to customer service and the Genius Bar and information on AppleCare and trade-in options.

Educational content: Sections like ‘Today at Apple’ offer educational resources and tutorials, which are handy for customers looking to make the most of their Apple products.

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6. AliExpress

Website:, a leading online marketplace, implements best design ecommerce websites elements and e-commerce features that greatly enhance the shopping experience for its diverse customer base:

User-friendly interface: AliExpress offers an intuitive interface with straightforward navigation and a clean layout, ensuring easy access to products and categories.

Robust search functionality: AliExpress provides a powerful search tool with auto-suggestions and comprehensive filtering options, aiding quick product discovery.

Product page clarity: Product pages are well-structured, featuring high-quality images, detailed descriptions, customer reviews, and seller information, facilitating informed purchasing decisions.

Trust-building elements: The platform prominently displays buyer protection, seller ratings, and customer reviews, instilling confidence in the authenticity of products and the reliability of sellers.

Transparent shipping information: Shipping details, delivery times, and costs are presented on product pages, allowing users to make informed choices.

Multilingual support: AliExpress accommodates global users by offering multiple language options, promoting inclusivity.

Diverse payment options: The platform provides various payment methods, catering to different user preferences and regions.

Cross-selling and recommendations: AliExpress employs algorithms to suggest related products and items frequently bought together, encouraging users to explore additional options.

Efficient checkout process: The website streamlines the checkout process, reducing cart abandonment and bringing a smooth transaction experience.

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7. eBay

Website:, a prominent online marketplace, incorporates various design elements and industry-specific features that provide the best shopping experience for its user base:

Mobile optimization: The platform is fixed for the best shopping website design on mobile devices, ensuring a seamless experience for smartphones and tablet users.

Advanced search capabilities: eBay offers robust search functionality with filters, sorting options, and suggested searches, facilitating efficient product discovery.

Clear product listings: Product listings on eBay are well-organized, featuring high-quality images, detailed descriptions, seller ratings, and shipping information, aiding informed purchase decisions.

Buyer and seller protections: eBay prominently displays buyer protection and seller ratings, fostering trust among users regarding product authenticity and seller reliability.

Shipping transparency: Shipping details, estimated delivery times, and costs are transparently presented on product pages, allowing customers to make well-informed choices.

Multilingual support: eBay offers multiple language options, catering to a global audience and ensuring inclusivity.

Payment versatility: The platform provides diverse payment methods, accommodating various preferences and international users.

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Website:, a popular online fashion and beauty retailer, does this to collectively create an immersive, informative, and enjoyable online shopping experience for the fashion-forward clientele: 

Stylish and engaging design: ASOS’s website boasts a visually appealing design that reflects the latest fashion trends and engages users with high-quality imagery and modern aesthetics.

Mobile-first approach: The platform is designed with a strong focus on mobile optimization, ensuring a seamless shopping experience on smartphones and tablets, aligning with the preferences of its fashion-savvy audience.

Fashion-focused trust factors: ASOS prominently displays customer reviews, size, fit advice, and a 360-degree view of products, building trust in the quality and fit of their fashion items.

Global accessibility: ASOS offers multilingual support and currency options, making it accessible and convenient for fashion enthusiasts worldwide.

Personalized shopping experience: ASOS utilizes customized product recommendations based on user browsing and purchase history, enhancing the shopping journey and encouraging users to discover new fashion items.

Streamlined checkout: ASOS streamlines the checkout process with features like guest checkout, saved addresses, and payment information, reducing friction and cart abandonment rates.

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9. FarFetch

Website:, one of the best design ecommerce websites and a luxury fashion marketplace, integrates a range of tailored design elements that elevate the shopping experience for fashion lovers:

Luxurious and unique design: Farfetch’s website features an elegant and distinctive design that aligns with the luxury fashion market, showcasing high-end products in a visually appealing manner.

Mobile optimization: The platform prioritizes mobile optimization, catering to the on-the-go nature of its clientele.

Curation of designer pieces: Farfetch curates a selection of designer items from boutiques worldwide, instilling trust in the authenticity and exclusivity of its offerings.

Secure payment options: The platform accepts various secure payment methods, including luxury-focused options, ensuring a smooth transaction experience for high-end purchases.

Dedicated concierge service: Farfetch provides a professional concierge service for select customers, offering a tailored and exclusive shopping experience.

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10. OLX

Website:, a popular online classifieds platform in Ukraine, creates an accessible, user-centric, and reliable online marketplace for individuals seeking to buy and sell a wide range of products:

Clean and intuitive design: Clean and user-friendly design emphasizes ease of use, allowing users to navigate the platform effortlessly.

Localized user experience: caters to the Ukrainian market by providing localized content, including language options and region-specific listings.

Seller and buyer verification: User verification options and features allow users to see the history of transactions and reviews for sellers to nurture trust.

Transparent contact information: The platform provides clear contact information for sellers, facilitating direct communication between buyers and sellers for smoother transactions.

In-platform messaging: offers an in-platform messaging system that allows users to communicate securely, streamlining the negotiation process.

Security features: The platform educates users about online safety and implements measures to reduce fraudulent listings and activities.

Efficient posting and management: simplifies the process of posting ads and managing listings for sellers, making it convenient to list products or services.

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Top concepts of eCommerce website design 

Designing an eCommerce website isn’t one-size-fits-all. Different industries have unique needs. The approach varies, whether you’re selling fashion, furniture, cosmetics, working with high-end goods, or addressing b2b ecommerce trends. In this list, we’ll look at the key design concepts for different industries so you can create a website that meets your customers’ specific expectations.

Here are the top advisable concepts for eCommerce website design tailored to different niches:

1)  Online fashion retailers

1) Fashion Store Mobile Version

  • Prioritize visually appealing layouts, high-quality imagery, and models showcasing products to evoke the desired lifestyle and fashion sense.
  • Focus on intuitive navigation and categorization by clothing type, size, color, style, and easy-to-access filters.
  • Help customers make informed decisions with zoomable images, size guides, fabric descriptions, and customer reviews.
  • Implement recommendation engines to suggest similar or complementary fashion items based on user preferences and browsing history.

2)  Online furniture stores

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  • Benefit from clean, spacious designs highlighting the furniture’s aesthetics and functionality.
  • Integrate 3D models or augmented reality tools to help customers visualize furniture in their spaces before purchasing.
  • Offer room planning features to help customers arrange furniture and visualize how it fits in their homes.
  • Give detailed information about materials, dimensions, and care instructions.

3)  Online cosmetics stores

Cosmetic Website Concept

  • Best shopping website design for cosmetics features elegant and clean designs that reflect the brand’s image and promote a sense of luxury.
  • Include comprehensive information about ingredients, usage instructions, and skin types the product is suitable for.
  • Implement virtual makeup try-on tools that allow customers to see how products look on their faces.
  • Help customers feel engaged with the brand via customer reviews, video tutorials, and beauty tips.

4)    Point Of Sale (POS) apps

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  • POS apps require straightforward and secure checkout processes.
  • Real-time inventory updates and management tools are crucial for retailers using POS systems.
  • Role-based user permissions and access control features are vital for security.
  • Integration with various payment gateways and hardware, such as barcode scanners or receipt printers, is essential.

5)  High-ticket goods and services

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  • Prominently display trust factors like secure payment options, return policies, and customer reviews.
  • Offer personalized assistance through chat or call options to address high-value customer concerns.
  • Provide in-depth product information, warranty details, and after-sales support to build confidence in the purchase.

6)  UI elements

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  • Ensure the website is mobile-friendly and adapts to various screen sizes and devices.
  • Help users find what they’re looking for with intuitive menus, breadcrumbs, and CTAs.
  • Choose readable fonts and maintain proper contrast to improve accessibility for all users.
  • Optimize website performance for faster loading times to reduce bounce rates and improve user experience.

All design concepts are retrieved from Dribbble.

Why E-Commerce Design?

In modern ecommerce website design, competition is on the rise. In recent years, the number of e-commerce projects has grown significantly, with B2C and B2B businesses seeking online presence. With this increased competition, having a top-notch e-commerce website design is essential for success.

It’s not just about having a good-looking website; it’s about creating an exciting and user-friendly platform that stands out. To survive and win among competition, businesses must focus on design and functionality.

Consider hiring a dedicated website designer or a digital product agency to achieve this. These professionals understand the importance of the logic behind e-commerce websites, user experience, and the ever-changing market dynamics.

In summary, as the e-commerce industry continues to grow, investing in exceptional website design and functionality is not just important—it’s necessary for the survival and success of your business.

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