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Initial Coin Offering, best known as ICO, is one of the most hyped-up trends in the cryptocurrency domain today. It works as a fundraising platform, impressing us with the geometric progression of its turnovers since 2014. Its income in 2017 was almost 65 times more than in 2016! As ICO business is huge and constantly developing, it may be hard to succeed in it. Yet we will show how to do that.

Cryptocurrency Website Design

It’s obvious that cryptocurrency ICO promises to stay with us for a while. Nobody involved in the business will be shot out, which is why we have to be prepared to work with ICO and ensure the best facilities for its development. One of the most important issues here is to build a website for cryptocurrency ICO. It should be simple and attractive to use, yet powerful enough to bring you the desired income. This is where beautiful and efficient ICO website design will be put to good use, and we are here to help you develop it.

First and foremost, let’s reveal some of our secrets and tell you some tips and tricks for cryptocurrency website design.

Tip №1: Build a Simple Yet Effective Structure

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We won’t reinvent the wheel by saying that any project should be well organized and orderly structured. This is done for the sake of saving users’ time and efforts; however, some developers think that it is enough to simply create a website for cryptocurrency ICO, and only provide a clear menu screen and popup windows with further navigation. It isn’t.

To ensure the best functionality of your site, you should take note of how coherent the information is that is being presented to your users. Good structure is immediately seen on any site – and especially those based on a cryptocurrency landing page design. The story that you present should not only impress with its attractiveness but also be thematically connected with everything else on the site. Moreover, you need to build a landing page for an ICO which will consist of specific blocks that will provide the user with all the necessary data.

Information about the project

Here you may include all the technical details about your company or scope of work. You may outline some impressive points in the history of the project, list your most successful ICO, etc. Don’t make it too long, but try to convince users that your project is worth their investment.


In this block of information, your current ICO should be described in more detail. Don’t be afraid to add some technical data – if it has a “wow” effect, your users will be interested in reading it. Make sure to provide a link for joining your ICO, along with the whitepaper of the project.


Here you should give information about the ICO itself – for example, token sale terms with the remaining amount of tokens, buyback possibilities, necessary fees, etc.


People are very cautious with their money nowadays, and they usually need a good example to follow, in this domain. Use it! Include information about funds already raised and the number of investors already committed (we recommend using engaging infographics), and enjoy the increased credibility of your ICO.


This is an extremely powerful feature of website design for an ICO. Firstly, it gives concise and accurate information about ICO development. Secondly, it pushes the users to participate before they miss their chance.


This section goes without saying – an investor should know who they give their money to. Of course, it isn’t obligatory to include all these sections; your landing page should not be overloaded with data. But be sure to mention all the necessary information to convince your users to take part in your ICO.

Tip №2: Make Your ICO Website Design Interactive

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People enjoy anything that is ready to cooperate with them. You need your users to like your page in order for them to like you and the ICO you offer. That is why you need your page to be interactive and helpful. To achieve that, you will need:

  • A professional look. It’s better to invest in the best ICO website design once than try to attract users with dozens of other means. Your viewers should immediately understand that your team is professional in everything they do – from website design to ICO operations. For that reason, try to use custom photos and beautiful handmade infographics.
  • CTA buttons. These will not only engage your users into taking action, but also make your wishes and goals clear. To be honest with your future investor is the best strategy.
  • A clear search function. There are a lot of instructive content on the web with the best tips concerning the UX for site searches, so don’t hesitate to consult it.
  • A reminder function. People tend to forget, so be sure to remind your current investors or other interested people about sale initiatives and notify them accurately about any changes in the project progress.

Tip №3: Socialize Designing a Cryptocurrency Website Process

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In today’s world, the usage of social media is inevitable, and, moreover, it can be an additional tool for the development of your project. Be sure to include the links to all your social media accounts when you get started and, if you don’t have any other accounts, we would recommend you check the most actively used social media platforms and register on at least a couple of them, such as Facebook and Instagram.

This will help you announce any changes or updates and get feedback more quickly, as people check their social media accounts much more often than any other website. For those users who don’t have access to social media – or the platforms you are registered on – don’t forget about e-mail and physical addresses, as well.

Top Three ICO Website Examples

In order to not get lost in all the instructions and tips, we have also prepared a shortlist of the most impressive ICO website design examples. Check them out and feel inspired!

1. Sharpay

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One of the best active cryptocurrency websites, according to ICObench, Sharpay also achieves a beautiful and very well organized design. On its landing page, there is nothing extra – just everything that is necessary: a whitepaper, live chat button, concise information about the project, a counter with a CTA to buy tokens now, and all links for social media. You can also choose from a rather broad list of languages, so the site is welcoming for users from all over the world.

Overall design is simple and helpful, too – you may get acquainted with all the information just by scrolling the page or reviewing it in the menu. The team relies mostly on infographics, and they are absolutely right – the data is much easier to understand in such a format.

On top of all this – who can possibly resist the image of a Shar Pei puppy?

2. AdHive

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AdHive has a website with a wonderful design that presents everything the user may wish to know in a very concise and neat manner. On its landing page, there is a dark color background with several bright spots, which immediately attract users’ attention to the newly-released platform, news subscription, and a counter. The white paper, information video and other documents you may need are presented in a visually pleasant form using the form of a beehive. All the information is available in five languages.

AdHive also doesn’t hesitate to present the high ratings and powerful media it works within such a way that it gains more credibility and looks really professional. All the information is given either in the form of simple charts and infographics or as a video, which simplifies it a lot. You may learn the roadmap and future goals of the project, which is important both for newcomers and for loyal investors who wish to stay tuned and are open to further cooperation.

3. Eligma

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An AI-driven cognitive commerce platform, Eligma is another example of simple yet powerful website design. The laconic landing page charms with star animation and clear light inscriptions on the blackened night sky that make up the background.

Here, you immediately see a counter and CTA buttons, which offer you the chance to apply for the whitelist and join social media along with an added list of bonuses. Further down, you can get acquainted with certain facts about Eligma, watch some videos concerning the project, and follow its roadmap. Everything is given precisely and concisely, in the form of clear infographics. All the necessary sections, such as team description and latest news, are included, too.

This site does have some drawbacks, though. For example, while presenting the news in different languages, the site itself is only available in English.


ICO is a quickly and steadily developing trend that we are going to see prosper greatly in the coming years. Therefore, we should be ready to cope with the growing level of competitiveness in the field. Beautiful and effective website design is one of the crucial keys to your project’s success, and we hope that this article will be of use to you in this respect. To get more help from a professional team of web designers, do not hesitate to contact us. We are always ready to turn all your design ideas into reality.