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It’s very important for eCommerce businesses to be presented in the best way possible today – according to statistics, 75% of users weigh companies solely based on their website design. Users, in their turn, have finally learned to distinguish a good website from a bad one.

However, a lot of the design fuss seems to pass B2B websites by (both product developers and the service providers). Manufacturers put their pride into their portfolio and not as much into a page that showcases it. That’s where marketing and branding tools come in handy – valuable content, technologically powerful pages and, of course, a catchy design.

Web design can be a lead generation tool in itself – in fact, it’s easy to prove. A study described in The Real Business of Web Design tells us that 94% of negative website feedback was connected to design.

To make sure your website will be perceived in the best light possible, you have to pay attention to the details – the placement of buttons, style of copy and visual. We’ve collected 14 tips that have been tremendously helpful to us and many other designers around the world.