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Working with a product design agency does bring its perks. Having professionals with relevant experience at your disposal is something that can streamline the success of your product and pave the way for further developments.

However, it’s also important to be aware of some of the basics behind product design in order to successfully conceptualize your products and overall portfolio. Being aware of the current product design trends and illustration tends will surely help you stay on top of the process.

We’ve previously outlined 10 essential tips for product designers in 2019 and we’d like to expand on that by taking a look at 5 golden rules of packaging design which will make your products dive off the shelf.

Rule #1 Consistency is Key

Regardless of how many variations and formats your product might have, your packaging design needs to be consistent. Naturally, when it comes to product design, you want to guarantee that the end result fits the needs of your clients. However, you’d also have to make sure that all of them look consistent.

One of the ways to do so is to own a verbal and visual style which is associated with your brand. Not only will you be able to create a specific brand identity which is distinguished and characteristic but you will also one-up your product design portfolio and make it stand out.

Rule #2 Packaging Design Must Reflect Your Brand

This one probably goes without saying but it’s important to outline it nevertheless. The packaging should be a mirror image of your brand and your product.

One thing you should know is that it’s in our nature to create definitive expectations when we look at the packaging. In fact, the product design itself isn’t as important for first impressions as is the packaging design.

Your brand shouldn’t disappoint your customers. Moreover, your goal shouldn’t be to trick them into trying out something they didn’t expect.

Make sure that your packaging expresses your brand’s virtues and what it stands for. You can use both visual and verbal methods of doing so.

Rule #3 Clarity is Important

Clarity, simplicity, and precision – these are the main pillars you should be basing your packaging design around.

Naturally, the packaging design is a vehicle of advertisement and its main goal is to sell. You should use it to communicate a whole lot on your package. Think of it as real estate – you’re provided with grounds for advertising and you ought to make sure you’re using it as carefully and smartly as possible.

The packaging design oughts to revolve around the strengths of your specific product but it must also display the strong suits of your brand subtly.