5 Golden Rules of Packaging Design That Dive Off The Shelf

  • Product Design
  • 20 February
  • 5 min read

Working with a product design agency does bring its perks. Having professionals with relevant experience at your disposal is something which can streamline the success of your product and pave the way for further developments.

 

However, it’s also important to be aware of some of the basics behind product design in order to successfully conceptualize your products and overall portfolio.

 

Being aware of the current product design trends and illustration tends will surely help you stay on top of the process.

 

We’ve previously outlined 10 essential tips for product designers in 2019 and we’d like to expand on that by taking a look at 5 golden rules of packaging design which will make your products dive off the shelf.

Rule #1 Consistency is Key

Regardless of how many variations and formats your product might have, your packaging design needs to be consistent.

 

Naturally, when it comes to product design, you want to guarantee that the end result fits the needs of your clients. However, you’d also have to make sure that all of them look consistent.

 

One of the ways to do so is to own a verbal and visual style which is associated with your brand. Not only will you be able to create a specific brand identity which is distinguished and characteristic but you will also one-up your product design portfolio and make it stand out.

Rule #2 Packaging Design Must Reflect Your Brand

This one probably goes without saying but it’s important to outline it nevertheless. The packaging should be a mirror image of your brand and your product.

 

One thing you should know is that it’s in our nature to create definitive expectations when we look at the packaging. In fact, the product design itself isn’t as important for first impressions as is the packaging design.

Your brand shouldn’t disappoint your customers. Moreover, your goal shouldn’t be to trick them into trying out something they didn’t expect.

 

Make sure that your packaging expresses your brand’s virtues and what it stands for. You can use both visual and verbal methods of doing so.

Rule #3 Clarity is Important

Clarity, simplicity, and precision – these are the main pillars you should be basing your packaging design around.

 

Naturally, the packaging design is a vehicle of advertisement and its main goal is to sell. You should use it to communicate a whole lot on your package. Think of it as real estate – you’re provided with grounds for advertising and you ought to make sure you’re using it as carefully and smartly as possible.

 

The packaging design oughts to revolve around the strengths of your specific product but it must also display the strong suits of your brand subtly.

Rule #4 Differentiation – Keep it in Mind

Remarkable brands and packaging designs have originality at their heart. That’s what they have in common.

 

Differentiating your brand amongst the many others, especially when it comes to authenticity and originality is absolutely critical. Taking advantage of a very distinct design style as well as uncommon, yet prominent visual references are going to make for a well-established and original brand.

Again, it’s important to be able to outline why your client needs your product while bringing up the virtues of your brand at the same time. This will not only facilitate the conversion but it will also establish brand loyalty, which is key when it comes to differentiation.

Rule #5 Practicality

When it comes to suits, the functionality and the practical use of your product’s packaging is likely to be one of the most important features.

 

You need to make sure that your product’s packaging actually facilitates the usage of the product and provides the customer with reasons to buy it.

 

The more practical your product is in its form, size, or shape, the greater its usage will be. Therefore, you need to capitalize on that through the packaging design.

To Wrap it Up

Obviously, packaging design is important. These are just a few of the important things that have to be kept in mind when it comes to it.

 

As a product owner, you need to be aware of the main aspects of product design in order to stay on top of the processes.

 

While working with a product designer is mandatory, being aware of the basics will certainly help you streamline your product’s success.

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