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The best web design requires having the best footer design on your web page. Although it may seem to be a detail, it has the paramount importance for website effectiveness and success. You may ask, “Why?” We will consider it in the article below. Also, we will look at all the best footer examples.

In most cases, the designer doesn’t have enough time to focus on developing the website footer. Website footers, however, need particular attention. After reading this article, you may even conclude that the website footer is as important as the header. In some website footer examples, it can play even a more significant role.

What Is a Website Footer?

To realize the significance of a great page footer design, we have to understand its purpose. The website footer is the part of your site that will enable you actually to engage with your audience. For example, it can serve as a call-to-action (CTA) that will lead visitors to sign up for a particular service you are offering.

It also helps visitors find any articles they might be looking for on your website. Visitors who are looking for your contact information will find it on this part of your website.

How Important Are Footers

You may wonder whether footer design is really so important? Yes! It is since it’s one of the most visible spots on a website and many website footer examples prove that. According to Chartbeat, they investigated 25 million website visits and found that visitors scroll down thousands of pixels. No page is too tall, no footer too far.

If you don’t believe us, you may use digital tools like Lucky Orange, Crazy Egg, and ClickTale to check the visitor’s “scroll depth” on your site.

Things That Can Go In Website Footers

Three must-haves: Copyright, Privacy Policy, and Terms of Use

These three content components are critical for every website, as they are used for legal protection. 

Copyright: The year and the copyright symbol protects websites from plagiarism.

Privacy Policy: It explains to users how your company will use and protect their sensitive data and other information.

Terms of Use: It offers general rules and guidelines on using a website or your products. 

Sitemap

It is a link usually placed in a footer and bringing the user to the HTML version of the sitemap. Users quite rarely click it; however, they can help search engines crawl pages and find things like the XML sitemap.

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Source: BBC

Phone and fax numbers

Like the address, a phone number shows Google that your brand is a local business. It’s recommended to turn a phone number into a clickable button when viewed on a mobile device. 

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Source: Buuuk

Personality and brand

Tell your visitors who you are, what you do, and where you are. Step out of the tedious business box and show some personality instead. In the footer design, you can tell users who you are as a brand and show your personality. You can place a logo, awards, events, and a mini-gallery of members there. 

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Source: Explain Ninja

Address and Link to Map/Directions

The map with a precise location and directions is the website element usually expected to be seen in the footer. Adding information about the company’s address is crucial from the SEO perspective. 

This practice lets Google understand where is your business is located and displays it in local searches, allowing local customers to find your brand more easily in the offline world.

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Source: Hyperlink InfoSystem

Navigation

Navigation placed in the footer is another important website component, as it allows website visitors to find the necessary information in case if they failed to do it before scrolling through the entire website. 

In recent years, we could also see the rise of the “fat footer” trend. It implies adding more elements to the website footer than usual. In common, website footers contain the information displayed in the mega-menu in the header.  

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Source: Progress

Social Icons

Adding social icons to the footer allows users to easily find and connect with the company on social networks. Since most businesses don’t like redirecting website traffic to social networks, they put social media icons in the footer instead of the header. This practice provides users with the opportunity to interact with a brand on social networks, but it also keeps web design more focused on retaining users on a site.

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Source: LaMetric

Social Media Widgets

On the contrary, some website owners want to emphasize the brand’s social presence and encourage users to join their online community on social networks. In this case, they use social media widgets instead of social icons, as they are bigger and attract the user’s attention more effectively. Social media widgets look usually like social media posts embedded directly into the website footer. Here is how The Designest has implemented it on its website.

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Source: The Designest

Email Signup

Let your users easily find how they can subscribe to your website or blog updates by placing an email signup button in the footer. It’s the most commonplace on a website for the email sign-up, and people already used to find it there. According to recent research, 24% of sites have an email sign-up option in the footer.

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Source: Colibriwp

Login

Some websites may need to place the “Login” option in the footer. Not all web visitors might be customers or leads, some of them are your employees, partners, or administrators. In this case, a website footer is a perfect place for an almost invisible “Login” button. Here is how a famous news blog Business2Community has implemented it. 

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Source: Business2Community

Site search

Placing site search in the footer is a great practice that can help your users navigate on a website even more easily. If they don’t find it in the header, they expect to see it in the footer. Site search can look like a search box where users can enter the needed keyword to find what they’re looking for or it can offer some advanced options. Here is how Smalley has implemented an advanced site search on its website.

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Source: Smalley

Website Footer Design Best Practices

We want to share with you three useful website footer best practices:

  • Try to create a great visual hierarchy,
  • Be attentive to the white spaces, and
  • Separate your footer from the main content.

10 Best Web Footer Examples

At this point, you may have a pretty good idea of why a great footer design for a website is essential. The next step is finding the best feature(s) to incorporate into your website footer design to make it useful. The following website footer examples can be added to your design:

1. Tapbots

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Tapbots is one of the best website footer design examples. It is technically created to be used for iOS devices such as the iPhone.

So, how do these work to make the address website footer design attractive? Their main function is to enable the creation of a beautiful final look. A particular set of icons is used to represent specific information in the footer.

2. The Noun Project

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All great website footers have an incorporated call-to-action. Many websites usually add large call-to-action buttons, which have been very useful in ensuring visitor interaction.

An excellent website footer template with call-to-actions is The Noun Project. Visitors can not only click on the social media icons, but they can also fill in a subscription form all in the footer. The Noun Project header enables the business to sell itself and has one of the best footer menu examples.

3. Site Inspire

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The most important thing that a new website or a blog has to prioritize is catching the visitor’s attention. It leads them to stay longer on the site. Links play this role with up-to-date content added to the page within the footer.

In the website footer design of the site Inspire, you will notice links to all the recent inspirational websites work. What makes this a good example is an impressive attention to simplicity while remaining functionally efficient.

4. Jarad Johnson

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We used to think that adding a lot of info to the footer is a general rule, and it should be considered by almost any type of business. They say that if you are a freelance designer or your business has a physical address, adding numerous links, your contact, and ‘about us’ information must be prioritized.

Still, Jarad Johnson’s page has kept the content to a minimum. The footer only comprises five icons and media links that will allow the visitor to get the email and contact the page’s owner.

5. The Ministry of Type

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The Ministry of Type’s footer is another example that provides information about its author to help visitors relate to it, making it a very responsive footer.

You, too, can use your website footer to promote your freelancing work – or any other work you do – to visitors.

6. Bei Blog

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The Bei blog footer does not contain any contact information. It does not have a call-to-action, either; however, it uses another method of designing the website footer that has brought it a lot of success. When you check out their website’s blog, you will notice a neat background made of cartoon illustration.

7. Monocle

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Monocle is one of the most exciting website footer examples on the list. A great way to use the footer is to make it a tool for cleaning up your website’s principal navigation. It means that you will have secondary navigation for the information on your website.

How is this done? In the case of Monocle, all of the HTML links are placed inside the footer. This design results in a better navigation experience for visitors.

Large footer design websites with a lot of content on them can follow Monocle’s example to improve the interaction between visitors and their websites.

8. Mom & Popcorn

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This website is all about gourmet popcorn. Its footer is designed in such a way that any visitor will easily find the particular sweet they are looking for. It also incorporates an interesting retro design to make it visually appealing. Additionally, the website provides a subscription form. This will enable a visitor to know about releases of new flavors.

9. Cantilever Fish and Сhips

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In this example, the website footer has incorporated the geographical location of the restaurant. It also shows other important information, such as business hours and how to find a restaurant.

10. Ditto

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Ditto specializes in selling eyewear. The advantage of this site is that customers can easily be guided through the process of selecting items to purchase. At the end of the page, they have included a form that can enable any visitor to become a partner.

Finally

Here we have introduced the 10 best website footers and practices that will help you create a great footer design for your website. This article has also overviewed some of the best footer ideas for websites and how to implement them. 

All website footers must have three essential elements: a copyright notice, privacy policy, and terms of use. One of the best copyright website footer samples that include all of the three components is on adventure.com. Good footer design should also contain your logo, which will be the visual representation of your company. Moreover, making the most of the space you have is very important. It is also crucial to remember that simplicity works best for any footer.

We have considered all the basics of creative footer design and footer ideas for websites. Hopefully, it will help you make an effective footer design. You can contact our company with any questions related to footer design.


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