Did you know that the font used in your logo, can actually say something about your business and make customers feel a certain way about it? In fact, the importance of fonts is something designers swear by. They say that it reflects the character of the writer. A visually appealing interface is not enough to increase customer retention.
You need to look deeper, in their psychology, and understand the human brain and the way it makes decisions. Inspire people to take the action you want them to and this will put you ahead of the game. The Mehrabian theory suggests that 93% of our contact with others is non-verbal. This means that people understand the things they see that the ones they hear.
People have certain feelings, associations, and emotions when they see certain colors. They also have a similar response to fonts. Different types of font elicit different emotions. That’s why you should take careful consideration when choosing the right one for your logo and your website or mobile app.
What is the role of typography when it comes to web design? Here we’re going to have a look at some insights from font psychology that can improve your user interface design and give the right impression of your business.
First of all, we say that font is important, but don’t use all the font you can think of. Instead, keep the number of used fonts to a minimum. Usually, you wouldn’t want your page to look like it was done by a 4-year-old kid right?
Just like a thousand colors in your website’s color theme, more than 3 different fonts make a website look very unprofessional and unstructured. The many different sizes and styles can ruin any layout.
Choose no more than two font families and stick to them through the entire website. If you use two, make sure they create a harmonious pairing and one doesn’t overshadow the other. Font families should also complement each other based on their character width.
If possible, try using standard fonts. Google Web Fonts, for example, is a font embedding service with lots of different styles that can give you a fresh design. They are also very easy to use. The users are more familiar with standard fonts and this can help them read faster.
If your website doesn’t need a custom font for branding purposes, for example, it’s best to work with the system ones. Usually, the most used system fonts are Calibri, Trebuchet or Arial.
You need to keep in mind that the content itself and good typography are what draw the reader’s attention and have him spend more time on the page. Font only attracts him at first sight, but if you want to keep the user, you need to offer more than an appealing interface.