Have you ever thought that designing a cool website is a lot harder than it looks? Well actually, sometimes it is a really tough task, especially in e-commerce. The design needs to aid in selling products or represent existing models without hindering others. Furthermore, a furniture theme is even more complicated. It’s all about creation and inspiration.
So, we need to create such a furniture store website design that will meet one special requirement: the design must get the customer in the right mood. Upon reading they should wish to create their own stunning interior and then think, “Oh wait, I’m surfing the great furniture website right now. I think this sofa will fit perfectly in my bedroom!” They may use your website for shopping because you’ve already tuned them to the right frequency.
Yes, it’s true that it can be a challenge to create an efficient web design for your business. Let us share with you 5 great tips to create awesome and modern furniture website design.
Some website designers try to create a memorable and catchy design in a weird way. They tend to overload the site with a bunch of features like chats, dozens of pages with various unnecessary statistics or info and other solutions that are disputable for the current niche. It is hard to get through all this information noise to buy something. Therefore, it becomes a deadly decision to overload the layouts of web design for furniture stores.
As it was mentioned above, the process of buying furniture is a kind of art. The design must motivate the customers to look for the furniture they can use in projects and then buy it on the current site. Lots of fields, sections or bars only bring a headache. They do not cause any shopping desires.
The layout is an essential part of the website. It’s a structure of all elements that developers use to create the design. Try to avoid excessive functionality and blocks in it. Just keep it simple but effective. Do you have any ideas on how to do this? If you’re in doubt of how to design a furniture website, try to use a classical solution for layouts:
This is the tested and reliable method of designing online stores. If you are self-confident in website structure, you don’t need to follow this layout strictly. Add some creative ideas! Change the order of blocks, add fancy sidebars or swap the content between sections. This is art too. Be original.
Minimalistic design is a good option for these types of stores. This option does not bother anyone. It does not cause a headache from the information noise. The design remains simple but efficient. Minimalist elements do not steal any attention from the products. It’s easier to sell something if a customer’s attention is not sprayed all over the website. Thus, customers can concentrate on the most pleasant part – the process of shopping. Even an ad banner won’t spoil this impression.
It’s all about creating a user-friendly interface. A user tends to buy something if they can easily find the exact desired item. First of all, quick access to all available products is one of the required functionalities.
Implement filters into your website. Users need to have the ability to select only a few items from the whole furniture range. For example, it can be only brown products or the cabinets of a certain brand. The variety of options and the ability to choose between items is a great advantage. It is convenient to fine-tune the item filters and retrieve all the results based on certain criteria. Those factors lead to a positive UX (User Experience), which means that a customer will be more likely to buy something in your online store.
Color scheme determines everything. It’s often the part that users mention the most. Try to use non-aggressive neutral colors and shades. The reason is simple: too bright, offensive or provocative colors can distract the customer from the product you are trying to sell. Such an approach harms the entire sale process.
A similar idea applies to effects, textures, etc. You can use them to make the design ingenious and creative, but don’t overdo it. Make sure that this beauty won’t steal all the attention from the main part of the site.
Since it’s an online furniture store, its main goal is selling furniture in the fastest and easiest way. To achieve this, think about how to organize the content of your site. Try to find out how to place your products for the convenience of use. It’s another user-friendly aspect. Create the conditions so the customer will not have any negative UX during shopping. If the user can achieve all desired information in a few clicks, you will sell more. The retail wins from such an approach.
For a furniture store website design, it is a great decision to make a product card for each furniture unit. In it you can put a slides gallery,a short description and even a 3D model of an item. Put some general information about the most popular brands – it may help the customer to understand his needs and choose something based on the terms of quality or appearance. The 3D view of a room with the chosen product is a decent approach too. The user may see if a new piece of furniture fits the place or not.
Despite how easy-to-use your website is, some customers may face various issues while shopping. Every person is different. It is always a good practice to create FAQs (Frequently Asked Questions) on your website with a list of common issues. It can be a user manual, a separate page with a list of questions, footnotes or tips that are being shown when a user highlights certain elements.
Here’s another situation. Imagine that 99 out of 100 customers understand, your shipping rules, but the 100th person doesn’t understand it clearly enough. That example doesn’t mean that you need to ignore such issues. Of course, you don’t! Maybe it can be a decent idea to implement an online consultant or support team that is able to help users with their uncommon questions or weird bugs as soon as possible. The other option is a forum with open discussions, a technical blog or a digest.
Those tips are handy to create a design for beautiful furniture websites. However, it can be difficult to imagine how those methods would work in a real business product. Let’s take a closer look at 5 practical examples for further inspiration.
As you can see, this store has a neutral white background. It’s a great classical solution. White color doesn’t disturb the eyes or steal any attention. Customers can focus on furniture. The website implements the filter system. The user can filter the furniture by its size, color, availability, price or selection. It also includes the ability to sort all items by the price or popularity. It’s not quite extended but has a minimal amount of functionality for comfortable shopping.
The product card is minimalistic too, including general availability info, a short description and a gallery with a bunch of photos. The footer contains some additional information like sales.
This is an example of a great furniture online store. All the user’s attention belongs to the furniture but not to the website’s appearance.
Here’s another option. This one also uses a neutral white background. All of the site’s body is a clickable gallery of products. Photos are high quality and take a huge amount of the website’s space. It is a great solution because the customer concentrates on the view of how the furniture looks. They can just scroll the page down for the description of the item. The fancy font helps to provide an outstanding process of reading.
This site has the benefits that were mentioned before, but let’s focus on the product card. When you open it for the first time you just see the preview, the gallery, the basic shopping info and a link to the specification. You need to scroll the page for further details. At first glance, there’s no information noise, which is a great decision. All the attention is on the product’s appearance.
This site represents a creative layout decision. All the information, contact pages, and section links are allocated vertically at the left side of the screen, while the site’s actual content and the footer area on the right side.
This website has some creative ideas. For example, the digital diorama of a certain collection. The user can click on each of the collection components and a pop-up window with general information will be displayed. It’s a great option to visualize the furniture’s appearance.
The process of creating a website design for furniture stores isn’t about creating the most shining and colorful style. The ability to overload the page with excessive elements and use dazzling colors is not always the same as being creative.
The real successful furniture web design is simple but useful. It’s elegant in its simplicity; informative but not overloaded; fancy but not pretentious. Such an approach will allow creating successful and beautiful furniture websites.
Don’t worry if this process looks a little bit complicated. At Fireart.Studio, we have a team of masters at solving these tasks. Reach out to us so our designers can develop an awesome design for you!