Best 14 Private Equity Website Examples to Inspire Your Site Best 14 Private Equity Website Examples to Inspire Your Site
Review: 5- 5 5 Best 14 Private Equity Website Examples to Inspire Your Site

Best 14 Private Equity Website Examples to Inspire Your Site

By Industries
17 Feb 2024
13 min read

The world of private equity is all about calculated moves and decisions. In this environment, your firm’s website needs to be more than just an online brochure; it should be a dynamic handshake, introducing your firm’s capabilities and vision with clarity and impact. This curated list of the best private equity websites is called to help firms seeking to elevate their online presence.

By exploring these private equity website examples, you’ll gain insights into best practices in design, content, and functionality – all crucial elements that foster trust, confidence, and ultimately, successful partnerships.

What are the design features of private equity websites?

Here’s an overview of the critical elements that make up the design backbone of private equity websites:

  • Clean aesthetics. Professional-looking layouts and high-quality visuals instill trust and credibility.
  • Intuitive navigation that lets visitors easily find essential sections like investment strategies, portfolio companies, team bios, and contact details.
  • Investment strategy overview that helps visitors quickly grasp the firm’s focus and expertise.
  • A portfolio highlighting successful investments that prove the firm’s track record.
  • Team profiles. Show off your investment professionals to establish credibility and foster trust.

Best private equity websites design examples

So, let’s see the showcases of the best private equity websites and discover how to craft one to reflect your firm’s unique value proposition.

1. Long Ridge

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Long Ridge is a private equity firm founded in 2007, focusing on growth-stage investments in financial and business technology companies. They partner with visionary entrepreneurs to build industry leaders, boasting $1.75 billion under management.

The website features a minimalist design using a lot of white as the basis with blue and yellow to attract the user’s attention to important areas. The website effectively communicates the firm’s investment focus, team expertise, and past successes, which helps them build trust with potential clients from the very beginning.

What we love: The website utilizes a simple menu structure, allowing users to find the information they need easily.

2. Graham Partners

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Founded in 1988, Graham Partners invests in technology-driven companies within the advanced manufacturing space. They focus on companies that are driving innovation through product substitutions, raw material conversions, and disruptions to traditional markets.

Despite the niche specialization of the company, the website is made professionally following modern design trends. On the main page, we can see the hero section video, which effectively showcases the various aspects of advanced manufacturing, highlighting the industries and technologies the firm is interested in. Other sections of the home page successfully motivate users to keep surfing the website and learn more about the company.

What we love: The use of subtle animations adds a touch of dynamism and keeps users engaged as they explore the website.

3. AQR

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AQR Capital Management is a global investment management firm specializing in diversified investment strategies based on a unique combination of economics, behavioral finance, data, and technology. They manage over $146 billion in assets for a diverse clientele, primarily focusing on institutional investors.

Even though almost all the text on the website is located on a white background, a lot of the company’s brand blue color was also used in its design. Users can also notice that the website’s designers went against modern trends and wrote almost all the text using a serif font, which makes it stand out from the rest, but it still is a controversial decision.

What we love: Featured articles about investment strategies, money management, and more at the beginning of the website.

4. Crestview

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Crestview Partners is a value-oriented private equity firm focusing on middle-market investments across various sectors, including media, industrials, and financial services. They manage over $9 billion in aggregate capital commitments.

Crestview Partners’ website prioritizes professionalism and clarity, fostering trust through a clean, blue-and-white design akin to a polished presentation deck. While informative, Crestview’s website could benefit from multimedia elements like short videos or interactive maps to enhance engagement and make the website feel more alive.

What we love: The website often uses photo carousels with images of their employees, which can help in gaining the attention and trust of users.

5. Varagon

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Varagon, established in 2014, is a private credit investment firm specializing in providing flexible financing solutions to middle-market companies and private equity firms. They operate as a subsidiary of Man Group, a leading global alternative investment management firm.

The website surprises with its unusual layout and choice of black as the main color. The strongest component of its design is the animations, that appear during any interaction with the website. Sections are well-organized with clear headings and concise text blocks, making it easy for users to scan and find the information they need.

What we love: The limited text on the hero section encourages users to explore further for detailed information, fostering curiosity and engagement.

6. Emergence

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Emergence Capital is a venture capital firm that invests in early-stage enterprise software companies (SaaS). They focus on helping passionate founders build and scale transformative businesses. Their portfolio includes well-known companies like Zoom, Veeva, and Salesforce, reflecting their focus on innovative and disruptive technologies.

The company’s website picked an unusual pastel color palette, which has a positive effect on the atmosphere and customer trust. There is also a noticeable attempt to avoid straight lines and replace them with curly ones to make the website’s design look more natural. The font choice and size likely contribute to good readability, making the website content easy to read and comprehend.

What we love: The website uses an original hand-drawn image design on the home page.

7. Thoma Bravo

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Thoma Bravo is a leading private equity firm focused on investing in software and technology companies. They partner with growth-oriented businesses to help them scale and achieve their full potential. Thoma Bravo has a significant portfolio of successful investments, including industry leaders like Medallia, Anaplan, and Dynatrace.

The website prominently features statistics and performance data, showcasing their investment success. It also uses some animations, for example, when hovering over menu items, a subtle underline appears, offering visual feedback and enhancing user experience. However, it might not be enough to make the website feel alive.

What we love: The effective use of white space between elements creates a sense of visual hierarchy, guiding users’ attention toward important information.

8. Bain Capital

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Bain Capital is a prominent American investment firm established in 1984. They manage a diverse portfolio across various sectors, holding approximately $180 billion in assets under management as of today.

The website demonstrates a user-friendly and simple design with an emphasis on visual representation, which can be seen from the large number of photos and the constant appearance of different types of animations. While not overwhelming, subtle animations and clear navigation keep users engaged and exploring.

What we love: The website has a separate section about the company’s influence on the world, where users can read various articles about their environmental and social impact.

9. TPG

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TPG is a leading global alternative asset manager, investing in various sectors like private equity, real estate, and credit. They manage over $222 billion in assets and operate across the globe. TPG recognizes the importance of environmental, social, and governance (ESG) factors in their investment decisions. They aim to create lasting positive impacts alongside financial returns.

TPG’s website offers a professional and informative experience, effectively conveying its expertise and global reach. It successfully draws users’ attention to various company’s statistics information using large font sizes and multi-colored areas.

What we love: The use of a high-resolution video in the hero section adds a touch of professionalism and visual appeal to the website.

10. Brightwood

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Brightwood Capital Advisors is a private debt firm specializing in providing financing solutions to established middle-market businesses in the United States. They focus on companies with $5-$75 million in EBITDA across various sectors, including technology and telecommunications, healthcare, business services, transportation and logistics, and franchising.

The company’s website represents a high-quality Brightwood’s business card. The main task of such design is to attract the user’s attention, which it definitely does. A huge number of animations and various visual solutions create a unique experience. However, you need to be careful with such stylistic, as a large number of high-quality videos and photos might slow down the loading of your website.

What we love: The website’s design elements pop in one by one, keeping things fresh and engaging for the user.

11. Blackstone

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Blackstone is one of the largest alternative asset management companies in the world, managing over $1 trillion of assets. It specializes in private equity, real estate, credit, hedge funds, infrastructure, insurance, and more. They take both passive and active roles in the companies they invest in.

The website’s design is made in a professional and sleek way and reflects the sophistication you’d expect from a financial powerhouse. A monochromatic color scheme, primarily black, white, and grey creates a sense of authority and stability, while correctly distributed throughout the website information provides the user with the necessary professionally oriented data.

What we love: Professionally edited videos perfectly fit into the website design concept.

12. Carlyle

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A leading player in the alternative investment landscape, managing over $426 billion in assets across various sectors and regions. They partner with companies to unlock their potential, generate long-term value, and drive positive economic impact.

The strongest aspect of a company’s website design is its home page. It looks like a slide presentation that gradually introduces the company to the user. The website also uses an interesting combination of blue and green in its color scheme, while original and exciting animations cannot go unnoticed as they keep the user’s attention all the time.

What we love: On the main page the user can find a very convenient graphic map of the company’s offices.

13. Vista Equity Partners

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Vista is recognized as a leading investor in the enterprise software sector, boasting a strong track record of identifying and supporting high-growth companies. They actively participate in industry events, conferences, and associations, shaping the conversation around technology and investment.

Vista Equity Partners’ website effectively utilizes modern design principles to create a professional, user-friendly, and visually engaging experience. A large, high-quality video is used at the top of the homepage to capture attention and set the tone for the website, while correctly positioned text using smooth sans-serif font will convey to the user all the necessary information.

What we love: The website has a separate section “Year in Review”, where users can get acquainted with the company’s achievements over the past year.

14. TA Associates

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TA is recognized as a leading player in the private equity landscape, particularly within their chosen sectors. Their consistent success and experience contribute to shaping industry trends and standards. TA understands the importance of staying informed and adaptable in the dynamic world of finance. They invest heavily in research, due diligence, and ongoing learning for their team members.

The TA’s website greets the user with a carousel of photos of megapolises, which indicate the scale and advancement of the company. Other pictures mainly show the company’s employees, which contributes to greater trust on the part of potential clients. As for color, the base of the site is almost entirely white, but red or black is often used for making accents on important information.

What we love: The website uses large fonts for greater readability of the text and comfort when searching for information.

How do I create a private equity website?

Before going head-first into creating your private equity website, it’s important to understand the key steps involved in bringing it to life. Here’s a brief overview of the process:

  • Create the base for a professional-looking website using any platform you like, or turn to a web development vendor.
  • Write engaging content about your investment strategies and team expertise, remember that you need to keep users interested.
  • Set up the website’s navigation through a menu with sections like strategies, portfolio, team, and contact.
  • Add images and videos to make your content more appealing and informative.
  • Use relevant keywords to improve your website’s visibility on search engines.
  • Test your website on different devices and browsers to ensure it works smoothly.
  • Once you’re satisfied, launch your website and promote it through email newsletters, social media, and industry directories.

Following these steps will help you create a professional and effective private equity website that attracts potential investors and showcases your firm’s expertise.


Private equity website not right for your company?

Check out the roundups of website designs for other domains and industries:

Make your ideas come to life with Fireart

By incorporating elements from the examples above, you can create a private equity website that not only functions flawlessly but also delivers a positive user experience.

Should you require assistance in bringing your vision to life, don’t hesitate to reach out to Fireart Studio! We’re here to assist you with execution. Contact us today.

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