7 Car Dealership Websites with Fantastic Designs
In the U.S. automotive dealership, there are 16,839 franchised light-vehicle dealers, according to NADA’s 2023 report. These players and their respective dealership websites play a crucial role in the automotive industry, not just in vehicle sales but also in after-sales services like repairs and maintenance. And car salesman websites are increasingly adopting innovative tools to enhance customer experience and drive sales.
One of the significant trends in this domain is the growing inclination toward online car purchases. Dealerships are leveraging modern website features such as virtual showrooms, interactive car customization tools, and advanced search filters to answer this digital shift.
The convenience and complete information available online are changing the traditional car buying experience, making it more customer-centric and efficient. Let’s see the examples of top dealership websites below to see exactly what we’re talking about.
Best car dealership websites design examples
Whether you’re launching a specific product or want to highlight the auto dealer credentials of the products you already sell, you can find inspiration here that’ll help you achieve your objectives.
1. BuyaCar
The BuyaCar website is a platform for purchasing used cars. It offers a range of vehicles, including SUVs and hatchbacks, and features cars from various brands.
Website: BuyACar
Special features: There are separate website sections for buyers and sellers, along with the options for having the car delivered to your doorstep or collecting it from a dealer. The knowledge database and interactive tools make website a one-stop resource for all questions that the visitors may have.
Areas for improvement: Improving navigation and search functionality could enhance user experienc, while providing more comprehensive car histories and detailed descriptions could benefit buyers.
2. Camacho Auto Sales
Camacho Auto Sales offers a large selection of pre-owned vehicles in the Antelope Valley area, specializing in “Buy Here Pay Here” auto financing. This approach caters to customers with various credit backgrounds, including those with bad credit.
Website: Camacho Auto Sales
Special features: The website emphasizes its easy and quick approval process for financing, even for those with credit challenges. It highlights a diverse inventory of used cars, trucks, vans, and SUVs, all undergoing a 101-point quality inspection. The site also provides an online payment system and detailed information about their vehicles, services, and company history.
Areas for improvement: While the website effectively showcases its vehicle selection and financing options, it could enhance user experience by modernizing its design and improving navigation efficiency. A more contemporary and streamlined design could make the site more visually appealing and user-friendly.
3. Cars.com
Cars.com is a well-known online platform for buying and selling new and used cars. It offers a vast inventory from dealers and private sellers nationwide.
Website: Cars.com
Special features: The site includes advanced search filters to help users find specific vehicles, comparison tools to evaluate different models, and extensive car reviews and buying guides. It provides information on financing and insurance options.
Areas for improvement: While Cars.com is known for its extensive inventory and useful tools, improvements could be made in areas like user interface to enhance the ease of navigation and possibly in providing more personalized vehicle recommendations.
4. Hertz Car Sales
This website is associated with the Hertz car rental service and offers a selection of used rental cars for sale. It’s known for well-maintained vehicles with comprehensive service histories.
Website: HertzCarSales
Special features: The site likely features a straightforward buying process, a no-haggle pricing policy, and a limited warranty on vehicles. There might also be options for a home test drive or a buy-back period.
Areas for improvement: Potential areas for improvement could include expanding the range of vehicles beyond those typically used in rental fleets and enhancing the online interface for an even more streamlined buying process.
5. Enterprise Car Sales
Website offers a variety of used cars from their rental and lease fleet, as well as other sources like auto auctions and trade-ins. Also, a digital dealership experience where customers can start their purchases online and access car payment calculators.
Website: EnterpriseCarSales
Special features: Online vehicle valuation, in-person trade-in appraisal, and a range of financing options, including a college graduate program and first-time buyer assistance. They focus on a hassle-free buying experience with no-haggle pricing and a 7-day buyback policy.
Area for improvement: The site’s functionality is there, yet it could benefit from a modernized layout and incorporating micro-interactions for a more engaging customer journey.
6. CarMax
CarMax’s website offers a comprehensive car buying experience designed for customer convenience and flexibility.
Website: CarMax
Special features: Cars can be purchased online or at a CarMax store, with express pickup and delivery options available. The site offers tools to get pre-qualified for financing, and provides an extensive range of used cars, with tools to browse by category, brand, or year.
Areas for improvement: Implementing AI-driven recommendations based on user behavior could improve the car browsing experience, while more comprehensive details about vehicle history and condition could aid buyer decision-making.
7. AutoLand USA
The Autoland USA website is a used car dealership platform offering a range of vehicles, including luxury cars and trucks under $10k. It features sections for inventory, financing, and dealership information.
Website: Autoland USA
Special features: The site includes tools for credit approval, trade-in valuation, and scheduling test drives. Emphasizing their customer-focused approach, the site highlights their 30-year history in serving the Selden area and prioritizes quality in their pre-owned cars.
Areas for improvement: Ensuring the site is fully responsive and user-friendly on mobile devices and adding interactive elements like live chat support could make the website more engaging and user-friendly, aligning with current web standards.
Key features to make car dealership websites stand out
These features combined create a user-friendly, informative, and engaging online presence for best car dealer website design, enhancing the customer experience and facilitating the car buying process.
Inventory display
Websites often show a gallery of vehicles, allowing users to visually browse. For example, a rotating carousel of featured cars on the homepage.
Websites like Tesla take an extra step, incorporating interactive galleries where you can customize the view of the car, color, and wheels directly on the inventory page.
Detailed vehicle information
Individual pages for each vehicle usually include multiple photos, a list of features, mileage, and history reports. Some sites offer 360-degree views of the car interior.
Dealerships such as BMW offer virtual tours of vehicles, where you can explore the car’s interior and exterior in a 360-degree view.
Search functionality
Advanced search tools often allow filtering by model, year, price range, and more. Users might find a sidebar with checkboxes for different features.
Incorporating AI is a popular extra search feature nowadays. For example, CarMax features a search tool that suggests cars based on user preferences and browsing history.
Financing information
Many sites feature financing calculators where customers can input down payment, term length, and interest rate to estimate monthly payments.
Audi’s website provides a detailed financing section with calculators, lease vs. buy guides and online credit applications.
Customer testimonials and reviews
This could be a dedicated section showcasing customer experiences, often with star ratings and personal stories. For example, Mercedes-Benz showcases video stories of customers, providing a more engaging testimonial experience.
Responsive design
The website should automatically adjust its layout for optimal viewing on smartphones and tablets, ensuring a seamless experience.
Honda’s website is an example of responsive design, ensuring a seamless experience across all devices.
Online booking
Functionality for scheduling appointments or test drives directly from the vehicle listing page, often with a calendar view for selecting dates and times. Toyota offers an integrated service appointment scheduler, with real-time availability and confirmation.
Special offers and promotions
Sections highlighting current deals or discounts are often displayed on the homepage or a dedicated specials page. Chevrolet’s website often has interactive elements like sliders to explore different financing options and offers.
Educational content
Articles or blogs covering topics like car maintenance tips, buying guides, or industry news, aiming to inform and engage visitors. For one, Ford’s website features an extensive blog with articles on car maintenance, new model releases, and driving tips.
Auto dealership websites are not what you’re looking for?
Are you seeking inspiration in the sectors beyond car salesman websites? Fireart Studio also presents exemplary designs in other domains, for example:
Cooperating with Fireart
Understanding the significance of your auto dealer website is key to enhancing credibility and attracting customers.
Fireart Studio brings a fusion of aesthetics and functionality in web design, offering not just visually appealing but also highly functional car dealer websites. The examples from above, ranging from buyacar.co.uk to autolandusa.net, provide a wealth of inspiration, showcasing diverse themes, innovative templates, and design solutions tailored to automotive needs.
Whether launching a new vehicle model or elevating your dealership’s online presence, these sites exemplify the best in auto dealer website design, blending elements like user-friendly navigation, engaging visuals, and effective branding.
Our award-winning team is poised to transform your vision into a stunning online presence, taking you from inspiration to creating your dream automotive website.
Contact us today!
