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Good UX for Startups – the Key to Success? 3 Good UX for Startups – the Key to Success?
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UX design is a complex system that incorporates every project detail: user-friendly interface, easiness of usage, filling in the forms, intuitiveness of structure and excellent load speed, etc.

UX or user experience means how a person feels when interacting with an object. For the web interface, this is the ease of navigation and the perception of the product value through the content.

That’s why UX for startups is often associated with the success of their products.

Good UX for Startups – the Key to Success? 17
Illustrated by Fireart

Why Startups Should Increase UX Design Usage

They say:  your website is no longer a showcase for your business, this is your business. As the users perceive the website, so the same they relate to the product.

Previously, the design was based on what the company wants, on the owner’s tastes and values. User experience has turned the situation upside down: now all attention is on the end-users (clients), their psychology, needs, and expectations.

So, UX/UI design became user-centric, and the customer experience came to the forefront of product development. This means that UX design improves the user experience and increases the conversion of your products. Let’s deal with all the UX/UI benefits for startups & innovations.

UX Design’s Influence on the Interest of User

Needless to say that UX design helps improve the user experience, and accordingly, increases the conversion of your web resources, be it a mobile software or desktop app, website, or the whole database.

Thanks to companies like Apple nowadays, UX startups cannot ignore design. Sometimes, they may not survive the competition without great product UX or win the grant for further development. Design is nowadays at the heart of many startups: GitHub, Airbnb, Square, and Fitbit – all of them are showing phenomenal results. So, why not let the same happen to your project?

Since UX/UI is human-focused, it impacts the users’ behavior triggers and choices. It supports the interest and the most essential – makes it easier to solve their problems, which is the ultimate startup success.

Main Benefits of Quality UX for Startups

There are numerous issues in any UX design for startups. Quality research process, design & development enable to solve them all-in-one. It deprives you of serious time & budget losses & shortens time to launch to the market. Besides, there are even more benefits you may not notice on the surface.

Creation of High-Quality Brand

When you develop the most suitable product for the target audience, it is the key to your product’s success as a high-quality brand. What can be more recognizable than an exceptional product that covers even the most sophisticated user demands?

Saving Time and Money

Setting project goals: why you need a website/app/database, etc. (collection of contacts, direct sales, information resource, etc.) should be worked out in detail. It saves time and money. The UX design process allows deep quality research and prognosis at the start to avoid severe mistakes both while on the go and after the product launch.

Proper Technical Components for Increasing Usability

Result analysis – usability testing to define to what extent the resource meets the set goals and is convenient for the clients. After the technical UX research, it will be easier to develop the necessary components and eliminate useless elements. This helps to create both beautiful and highly functional objects that increase your product value to the user.

Better User Experience

Every award-winning startup UX designer is primarily focused on customer experience. Why? The process includes not only visual but also information architecture design with subsequent analysis of its functionality. What your beautiful product is for to the user if it doesn’t solve the problem, right?

Mind that user experience is not equal to usability. A UX developer reminds of a mechanic and usability QA tester – a test pilot. The latter answers the questions: “How convenient is the design?” and the mechanic decides on how to improve it or make it even more convenient and efficient if something’s wrong.

Improve Sales and Conversion Rate

And last but not least, UX helps boost your digital sales and increase the conversion rate at an early stage.

Conversion is a ratio that shows the number of users who completed targeted actions on the platform to the number of website visitors. All startups dream of a high in-app conversion rate because higher conversions mean higher sales, so it’s important to start from great UX and do a conversion rate analysis after launches.

So, another effective way to increase conversions is UI / UX design. A well-thought-out design can direct the users in the right direction and induce them to take the targeted action faster.

Conclusion – Is it worth Using UX Designer in Startups?

Design is a problem-solving method. There is no issue a great design can’t possibly solve when we speak about high-quality UX/UI.

User experience startups include many things performed in many ways, but the function is always the same – to bring maximum use to the client. Whether it’s a mobile app, a smart interface, a brochure, or an automotive website, design helps solve visual or physical problems.

And your success as a startup depends on that. So, with that on your mind, hire professionals to help you validate your innovative ideas before designing your product and launching it on the market.


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Good UX for Startups – the Key to Success? 21 Good UX for Startups – the Key to Success? 22 Good UX for Startups – the Key to Success? 23 Good UX for Startups – the Key to Success? 24 Good UX for Startups – the Key to Success? 25