The importance of the website design is undeniable — 75% of user judgment about the website and, therefore, business credibility is based exactly on the design of the site. Besides, it takes these judgments only 3.42 seconds to occur! That’s why it is crucial to pay attention to the website design — if it doesn’t impress your users, at first sight, your business may simply fail.
In this article, we’re going to impress you with the top website design trends 2020, demonstrate the best modern website design examples, and share useful webdesign tips that will help your brand stand out from the competition.
Do you want to learn what engages modern customers and web visitors? Without further ado, let’s take a look at the most incredible 2020 web design trends.
White space has become a trend since web designers have started amazingly experimenting with it in design. The white space trend promotes the philosophy of simplicity that puts the emptiness in the foreground and emphasizes the importance of the minimalist content inside. In the image below, you can see how Fireart Studio has played with the white space in web design.
Full-page header design has become the next amazing trend embracing the web in 2020. Honestly, we expect it to see it as one of the web design trends 2021 as well. U/UX designers can create various header versions, but the most common set up includes the key text or CTA buttons to the left of the header with visually pleasant pictures on the right. You may wonder why? It is because users usually concentrate attention on the top-left of a web page.
The next trend to consider is playing cursors. Thanks to stunning visual effects and animation, playing cursors allow creating a whole new, more exciting, and dynamic experience. Usually, it looks like a mouse courser that is changing its form and color or even triggering animations when hovering over some objects in the web user interface. This trend may give your users an unforgettable experience with your website.
If you want to make your website look really interactive and “alive,” dynamic scrolling is what can help you implement it successfully. This tactic implies applying different scrolling speeds for your website’s foreground and background to create an impressive 3D effect for web visitors. Here you can see another excellent example of dynamic scrolling created by Fireart.
Custom illustrations are what can help you reveal your brand personality in web design. They evoke emotions, create impressions, and allow build a personal connection between a brand and web visitors. From banking and healthcare to retail and software development, many brands across different industries create a branded illustration style and use custom illustrations in website design to set themselves apart from hundreds of competitors. Check how harmoniously illustrations may complement your online business presence in the website design example created by Lorenzo Perniciaro for Fireart Studio.
In 2020, we can see both bold and pastel palettes in web design. The color spectrum used on a website mainly depends on the industry and the intended effect on a web visitor’s perception since many companies are educated about the power color psychology and apply colors accordingly. For example, if a company aims to convince users of its trustworthiness and reliability, it’s advisable to user blue tones as they are often associated with these features. Just think of PayPal, Facebook, Twitter, and other brands that use a blue palette. All of them are related to industries where data protection plays a particular role. That’s why a blue color is especially well-applied here.
Do you want to learn how to make a website look modern? We have prepared these 5 proven tips for designing a website. Check them out:
Choose content wisely, don’t overload pages with images and videos, go for a full-screen design, and use hamburger menus if necessary. They are a great solution in case your menu is large and it is impossible to shorten it.
To understand everything better, take a quick look at this site. Don’t stay there for too long — your eyes may start hurting as Arngren is an amazing example of bad website design.
It is outdated and extremely messy — it is virtually impossible to navigate, as the site is full of low-quality images, buttons, links, and even animations. Being like Arngren is quite a mistake, so we recommend you to make your website minimalistic.
It is not only convenient for users — minimalism is among current design trends, so your site will also look modern and stylish. Take a look at the advantages of minimalistic websites to make sure that they are the right choice:
Going for a minimalistic design has no disadvantages unless you create a virtually empty website with a single button hiding somewhere at the bottom of the starting page. So just be minimalistic moderately, and everything will be fine.
Marketers who use videos grow revenue 49% faster than those who prefer not to deal with video content. That’s pretty obvious since the video is among the most popular type of content. However, we are not here to recommend you use videos when designing your website. No, we will give you a more specific tip on how to design a modern website. Use a video for your site’s background header. Such a trick is very popular nowadays, so if you want to join the modern trends, follow our recommendation.
You can also go for a fullscreen video, but in this case, make sure that it doesn’t distract your users from the content. Otherwise, even the most interesting video can spoil the users’ impression of your site and, therefore, affect your business.
No one will be happy to explore your content if it is hard to read. The wrong color of the font is one of the most common and obvious mistakes, but it is not the only one. Check our advice on dealing with typography in order to create a really stylish and attractive design:
Ghost buttons have a colored border and no color fill. Such transparent buttons are among the most popular modern website design ideas, and they can be a really good choice if your site is going to have a minimalistic design. However, you have to be very careful with these buttons, as sometimes they are hard to spot. And what happens to users when they can’t find a button they need? Exactly, they leave. So, here are some recommendations on using ghost buttons correctly:
Card design is another popular trend, and, unlike ghost buttons, it doesn’t have any disadvantages. So, each card contains an image or an icon, and a bit of text (a title of the product, basic information about it, etc.). Here are some advantages of the card design:
Cards are a great choice, you only have to design them in the right way. High-quality pictures, suitable text, and proper spacing — are the three main things to pay attention to when working on the design of the cards.
The list of tips for modern web design is done, so it is time to show you the most interesting samples. So, let’s start with the first example of website design.
Lettuce & Co is a company that organizes weddings, birthdays, and other events. It follows several of the recommendations on making a modern website design which we provided in the first part of the article. First of all, it is pretty minimalistic — you won’t see a lot of content on the starting page — only some high-quality pictures, a bit of text, and a hamburger menu on the right side.
The site is not overloaded with the content, so it is extremely easy to navigate.
Secondly, the size, colors, and type of fonts are also nice. In general, there are no problems with typography. Nothing hurts eyes here — the website looks really professional, stylish, and credible.
Brit + Co is one of the most remarkable web design examples. It is a media company for women, and they used card design very wisely. Check their starting page — the cards are well organized, so the site doesn’t look messy. On the contrary, it is very easy to navigate. The cards themselves have a simple, but very nice design and the content is very easy to read thanks to proper fonts and spacing.
Deneen Pottery creates stoneware, and its website looks great. There is a cool video header that explains what this company is about. The video doesn’t distract from the content — it just perfectly fits in the site. Then, there is a pretty big ghost button, and it is very easy to find thanks to its size and location.
It is located right in front of the video, next to a colorful CTA button. The contrast between them attracts attention, so this ghost button doesn’t stay unnoticed. Fonts and spacing look good, and a hamburger menu on the right side of the starting page hides plenty of links. Thanks to it, the website looks well-organized and professional.
Marmoset is one of the most intriguing modern web design examples. It is all about music search, licensing, and some other things related to music. Its designers used ghost buttons, but they have a nice location and background, so users have no problems with navigation. On certain pages, they also used card design. Every card consists of a picture and a short title, and spacing between cards is okay. Moreover, there are no issues with the fonts — the content offered at this website is readable.
At Moscot you can buy a nice pair of glasses and enjoy a really stylish design. Just take a look at their site and check the fonts — they are catchy and recognizable! The same thing applies to the colors. Besides, all the links and content are well located, so there is no mess on the pages. There is no video in the header, but you still can find one on the starting page — just scroll a bit, and you will see it.
Hopefully, this modern web design inspiration will motivate you to experiment with your project too.
So, you already know how to create a trendy website design and have some modern webdesign examples to gain inspiration. We hope that this modern website design tutorial will help you create a powerful online business presence in 2020 and 2021.
But if you have any additional questions or are looking for a way to realize your brilliant idea on the best modern website design, we are looking forward to hearing from you. Get in touch with us, and we would be pleased to provide you with any essential modern web design services.